The companies Kivi and Rocket Lab, both belonging to the same global digital technology and media group, anuncian una alianza estratégica para actuar de forma integrada en Brasil y en América Latina. The goal is to strengthen the group's App Growth Hub, providing a smoother experience, comprehensive and efficient for agencies and advertisers in the region.
With this union, the Connected TV (CTV) solutionpowered byKivi officially becomes part of Rocket Lab's portfolio, that already has an established presence in the country, serving clients like iFood, Globoplay, Magalu and Natura. The operation continues with Rocket Lab as the main commercial interface, maintaining excellence in the execution and management of media campaigns.
We are excited about this integration, que nos posiciona ainda mais como un centro estratégico de crecimiento para aplicaciones y marcas. We believe in building connected and personalized solutions, focusing on the real impact for our clients' businesses, comments Daniel Simões, Country Manager of Rocket Lab.We join forces through an increasingly comprehensive solutions hub to transform the way brands grow and engage with their audiences, from attraction to engagement, complement.
The new structure enables partners and advertisers to have at their disposal, in a single point of contact, a complete portfolio of channels and media formats, including
- CTV (Connected TV)
- Anúncios de pesquisa da Apple
- First-impact Ads (OEM)
- Anúncios programáticos
- Alcançar Além (publicidade emdiverse native apps)
- Braze x Rocket Lab (customer engagement platform)
This transformation represents an important step in consolidating a more agile ecosystem, connected and focused on sustainable results for brands and apps in Latin America.
