That influencer marketing is here to stay and has become one of the most effective advertising strategies is no longer news. Not for nothing, the investment in this market is expected to reach around US$ 35 billion by the end of 2024 and US$ 56 billion by 2029, representing a 60% increase in spending by brands, according to Statista, German platform specialized in data collection and visualization.
With influencers playing an increasingly fundamental role in marketing strategies, the bets of brands become bigger and riskier. Therefore, many of them seek to protect themselves as much as possible to avoid getting involved in a business with creators who are not aligned with the company's values and standards. According to Fabio Gonçalves, international talent director of Viral Nation, in a market as dynamic as the current one, choosing the right influencer is essential not only for the success of a campaign, but also for the protection of the company's reputation
More than numbers, brands need authenticity and real connection with their audiences. An influencer aligned with the company's principles and vision helps to build a trusting relationship with consumers, reducing risks and increasing the positive impact of the campaign. It is this synergy that transforms partnerships into solid and sustainable results in the long term, explain.
For over a decade in the influencer marketing industry, the agent emphasizes the importance of the emergence of toolsbrand safety – set of measures aimed at protecting the brand's image in the virtual world: "We at Viral Nation, for example, we created Viral Nation Secure in 2022, that was developed to meet the needs of medium and large companies to choose influencers more safely and efficiently. He is able to analyze the entire public history of content creators, based on risk criteria adjusted to the needs of each brand. This makes the selection process faster, safe and aligned with the company's values
A few months ago, Viral Nation Secure has gained a version 2.0 with some improvements: "Secure now has advanced tools that make the process of choosing influencers by brands faster and safer. With the help of artificial intelligence, he analyzes not only texts, but also videos, зображення, audios and digitized documents, ensuring a detailed and continuous screening. Furthermore, allows customizing risk tolerance levels, helping to identify possible problems, such as hate speech or sensitive content, and ensuring that creators are aligned with the company's values and standards
The software also offers features to connect brands with influencers who have greater affinity and impact. He analyzes themes, style, age rating and even previous partnerships of the creators, creating more authentic collaborations. With multilingual support and logo detection, Secure helps identify influencers in international markets, maintaining the security and brand values. Furthermore, is capable of scanning up to 15 years of content on major platforms and delivering quick and accurate reports, saving time and reducing risks, закінчує
The Canadian agency Viral Nation is a global reference in technology aimed at the world of social media and content creators. The company stands out for offering a comprehensive platform that securely and efficiently meets the needs of brands that want to stand out on social media. Your solutions have already received important awards, how the SXSW Innovation Awards 2024, the Martech Breakthrough Awards 2024 and the Merit Awards 2023
