Whether through the menu available online, assessments, solution for inquiries or possibility of reservations, the relationship between consumers and restaurants has never been as digital as it is today. According to research conducted between the website Reclame Aqui and the Brazilian Association of Bars and Restaurants (Abrasel), 63% of the public only choose a business after checking the reputation and reviews of other customers. Another 23% follow recommendations from friends in messaging groups, while 4% consider tips from influencers.
Instagram and TikTok profiles are other channels that are quite visited and followed by consumers. Even those who have never been to a restaurant, you live far away, you can follow a certain establishment and plan to visit it one day. Therefore, in addition to ensuring quality in service daily and relying on word-of-mouth promotion, the giants of the sector have been betting on social media to captivate the audience.
NoJohnny Rockets, California chain of burger joints themed in the 1950s, the strong personality of the brand already featured the charismatic choreographies of the waiters long before the internet. Currently, the network started to ride this wave strongly again, getting even closer to children and young people. The most active customers already know the times of the 'dancinhas' and plan to be in the store, recording or even participating in the choreography, explain the director of Johnny Rockets in Brazil, Álan Torres. Others, are surprised by the movement and for us it is amazing to witness their enchantment as they watch our performance.
On Instagram, Johnny Rockets Brazil has 171 thousand followers, while the American profile of the brand has 98 thousand. We found a tone of voice that speaks directly to our followers, including fun content, charismatic and clever memes, in a very Brazilian way, explain Towers.
National expansion
Across the country, Johnny Rockets already exceeds 40 points of sale, second largest network in the world, behind only the American matrix. In Brazil, the public finds stores in São Paulo, Paraná, Santa Catarina, Rio Grande do Sul, Holy Spirit, Ceará, Paraíba, Amazon, Goiás and Federal District. By the end of 2025, the estimate is to increase the volume of units by 20%. Stores only come to life when we see a connection with the public in a specific location, because the center of everything is the customer experience: to provide a leisure space, entertainment, good gastronomy and unique experiences among friends and family, explains CEO Antônio Augusto Ribeiro de Souza.
Already as an enterprise, the differential lies in the extensive infrastructure provided to the franchisee, from the guidance in choosing the commercial location, the assistance in training the team, logistics alongside suppliers and much more. Due to all this system and a lot of market research, we managed to grow in an organic and strategic way, закінчує.
