Companies of all sizes are betting on artificial intelligence (AI) to transform their internal and external processes. According to a study conducted in 2024 by McKinsey, 65% of companies are using AI regularly in at least one business function. The percentage shows a significant increase compared to the previous year, when 40% of organizations had adopted the tool
The survey also revealed that 50% of companies that adopted artificial intelligence noticed an increase in productivity. The businessman Frederico Stockchneider, Technology Director of InfoWorker, claims that AI is reshaping management and corporate routines. It is a one-way process. Companies that do not adapt to the new resources will lose competitiveness to their competitors, because what is at stake is the speed of resolving demands and the reduction in costs, comment
Stockchneider explains that there are several AI solutions on the market and the definition of the best resource depends on variables such as the company's profile, area of expertise, available data volume, purpose, among others. He cites, for example, the Microsoft tools, what it offers to its clients. "As demands change, according to the needs of each organization, punctuate
SMEs
Whether in a small business or in a multinational, the integration of AI into corporate routines is more than a trend: it is a necessity. Stockchneider emphasizes that the AI revolution is not limited to large corporations. Affordable and flexible solutions allow small and medium-sized enterprises to also adopt technology. Whether in customer service with intelligent chatbots or in inventory management, AI is helping to level the playing field, highlights
Among the most sought-after products from Microsoft, according to him, they are the Power BI – that uses AI to provide comprehensive data analysis, allowing companies to visualize data intuitively to guide strategic decisions – and Azure Machine Learning, what is a machine learning platform that allows building, train and deploy AI models at scale. "Azure is recommended for organizations that want to leverage the power of machine learning to solve complex problems", clarifies
According to him, artificial intelligence has been a tool used for several years, but has recently become popular thanks, mainly, solutions like ChatGPT and Microsoft Copilot, that help automate tasks, provide insights and improve collaboration between teams. They are resources indicated to automate repetitive tasks, analyze large volumes of data and provide valuable insights that assist in decision-making, affirms
ADDED VALUE
Another great advantage, highlights Stockchneider, is that artificial intelligence helps improve operational efficiency by optimizing processes and reducing human errors. The McKinsey research indicated that AI is being more commonly adopted in roles where it can add value, as is the case with marketing areas, sales and development of products and services
However, despite the advances, the implementation of artificial intelligence is not without challenges. The need for employee training, the integration with existing systems and the issues related to ethics and privacy are some of the points that require attention. More than technology, it is essential that companies invest in education and the creation of an organizational culture adapted to this new moment, evaluate
The Technology Director of InfoWorker says that, inclusive, this is a niche in which AI has been widely used. The Copilot for example, it is a resource that helps employees work more intelligently and collaboratively, allowing them to focus on higher value-added activities
