Artificial intelligence (AI) is changing the way digital marketing is done, allowing companies to personalize interactions with consumers on an unprecedented scale. Especially in e-commerce, AI helps to understand user behavior, delivering tailored content and recommendations, what increases sales
A study by McKinsey & Company revealed that companies using AI for marketing personalization see an increase of up to 15% in conversion rates. This is due to the ability to identify consumption patterns and provide accurate recommendations, what contributes to a more relevant experience for each user
According toAlan Nicolas, artificial intelligence specialist for business and founder ofLegendary Academy, personalization is no longer a differentiator, but another necessity for those who want to stand out in the digital market. "Personalization at scale has become possible because AI can process massive volumes of data in real time". Today, each interaction with the customer can be transformed into a valuable data that, when processed, results in extremely accurate recommendations, affirms
AI transforms the consumer journey
Artificial intelligence adapts the consumer experience in real time, adjusting elements such as page design and product recommendations. This increases the chances of purchase, since the customer finds options that match what they are looking for. AI goes beyond simply suggesting products. She transforms the entire customer journey, making each stage, from discovery to the completion of the purchase, more fluid and efficient, explain Alan Nicolas
The use of chatbots with artificial intelligence is also a growing trend. They are able to interact with consumers in a unique way, answering questions, offering suggestions and solving problems. This quick and targeted service contributes to a positive experience
AI is also enabling companies to predict consumer trends with greater accuracy, anticipating needs even before the customer realizes. "Through the analysis of large volumes of data", we can not only recommend products, but identify emerging patterns and adapt our strategies quickly. This gives brands a competitive advantage by always being one step ahead, comment Alan Nicolas
Increase in conversion
Personalization is not limited to the growth of immediate sales, it also has an impact on customer loyalty and long-term engagement. A study by Epsilon reveals that 80% of consumers are more inclined to buy from brands that offer personalized experiences. Furthermore, 90% of respondents stated that these interactions motivate them to recommend the company to others. This demonstrates how well-executed personalization goes beyond momentary conversions, influencing future behaviors, analysis Alan
This link, as the data indicate, does not boil down to individual purchase. Satisfied consumers return and also become ambassadors for the brands they appreciate. The recommendation of products or services to friends and family, incentivated by the positive experience, it is one of the biggest benefits that AI-driven personalization can bring to companies
With artificial intelligence, brands create personalized experiences on a scale that would be impossible without technology. The ability to analyze large volumes of data and adapt offers in real time continuously transforms the consumer journey. "By integrating AI into marketing strategies", companies are able to offer a purchase that is so smooth and engaging that the customer feels understood. This creates an emotional bond that leads to loyalty, concluded Alan Nicolas
