According to data from this year released by IBGE, in the fifth bimonthly period, Brazilian retail trade recorded an increase of 4,4% in sales volume, in comparison to the same period of 2023, marking the thirteenth consecutive increase. Only on Friday, 29 November, a Jitterbit LatAm, pioneering in automating and integrating platforms for businesses, from the development ofsoftwareswith solutionslow-codeof AI, transacted more than R$300 million, what corresponds to 10% of the total for the month of November. In times of increased demand flow, companies must be prepared with assertive strategies to achieve good results and effective management.
The bet on intelligent solutions with platform integration to overcome challenges such as predictability, inventory control, service, agility and quality of the experience provided to the customer has become increasingly crucial. We work with systems that connect all the information during the customer's navigation across various sites and analyze their behavior during the purchasing journey, with the aim of providing a satisfactory experience, personalized and optimized, explain Lucas Felisberto, VP LatAm of Sales & CS at Jitterbit.
According to a projection from the Federation of Trade in Goods, Services and Tourism of the State of São Paulo (FecomercioSP), retail sector sales for Christmas are expected to grow by 9%, in relation to the same period of the previous year. In this sense, the month of December may represent for the State a gross revenue of R$139,4 billion and demand technology as a strong ally, allowing retailers and merchants to ride the wave of business opportunities that the period offers.
In addition to commercial dates and, consequently, the high demand that occurs at the same time, the payment of the 13th salary is usually made at the end of the year, expanding consumers' purchasing power. With that, companies can boost sales and retain new customers. Therefore, the implementation of intelligent solutions that assist in process management is essential, ensuring productivity and efficiency.
Jitterbit supports large transactions during critical moments of operational saturation that require predictability and control. From artificial intelligence with integration of platforms and tools, the company operated in the control and management of one of the most important promotional dates in retail, Black Friday and the expectation of increased Christmas sales imply new challenges.
The analysis of data and consumer behavior throughout the buying journey, after commemorative dates, are crucial factors to haveinsightsstrategic and make possible adjustments in order to boost sales and ensure customer loyalty. Technology has a significant impact in decisive moments, leading companies to seek innovative solutions to optimize processes and reduce friction during the stages.
Thinking about it, in an increasingly connected and dynamic scenario, assertive and intelligent management ensures better performance and results for the company in relation to the market. We managed our clients during Black Friday with 100% system integration throughout the journey, end to end, in inventory control, prices, moment of purchase, in payment and delivery. At Christmas, it is not different – our team is trained and technologically equipped to tackle the challenges of the high volume of demands that the year-end festivities imply for operational and systemic tasks, finishes Lucas.
