The Hub Home Box, subscription club marketplace, announced the launch of HubPass, an innovative experience valley that promises to transform the way companies offer benefits to employees. In an increasingly personalized and flexible market, HubPass stands out for allowing employees to choose subscription clubs that best meet their own preferences, as a form of incentive
HubPass arrives at a very opportune moment for the job market. We are seeing a growing demand for flexible benefits that adapt to the individual needs of employees. The solution works like a transport voucher or food voucher, but offers a personalized experience. Gives employees the freedom to choose what aligns best with their lifestyle, be it in the food category, technology or well-being, affirmsLuciana Pimenta, CEO and founder of Hub Home Box. "Furthermore, companies can choose between two formats: the fixed monthly benefit or variable, that can offer the same value or vary from month to month, and the unique benefit, ideal for incentive campaigns or celebrations. All of this with zero administration cost for organizations
The implementation of HubPass is simple: HR registers the employees, release the benefit, and they receive 100% of the value to use in any subscription club available in the Hub marketplace. This level of flexibility is something we don't see often in the current market. We are offering a modern solution that aligns with the expectations of professionals, besides being an effective way to strengthen organizational culture and promote employee well-being, complement the CEO. The benefits market is undergoing rapid transformation, and we believe that HubPass will become a strategic tool for companies looking to attract and retain talent
The launch of HubPass reflects a growing trend in Brazil. The subscription club market has seen significant expansion in recent years, driven by a consumer desire for convenience and personalization. According to UnivDatos Market Insights, the sector is expected to grow 68% by 2025, a survey by PagBrasil reveals that 88% of Brazilians intend to subscribe to a new service in the next six months
The pandemic profoundly changed consumption habits, and subscription clubs have gained relevance by providing a practical way to access products and services. Companies are starting to see this change as an opportunity to innovate in benefits packages, offering something that goes beyond the conventional. HubPass is exactly that: a solution that combines innovation, flexibility and a real focus on the employee, observe the executive.
Recent studies also confirm that flexibility is increasingly valued by professionals. A survey by Robert Half shows that 80% of workers prefer to be able to choose their own benefits according to personal needs, but only 15% of companies currently offer this option. The research "Overview of Corporate Benefits – Perceptions and Expectations for 2025, from Onhappy, also reinforces this trend: more than 62% of companies plan to increase budgets for benefits next year
With the growth of the subscription club market, HubPass offers companies a unique opportunity to transform their benefits strategy, adding real and tangible value to your teams. This can be decisive for corporate success, finishes Luciana.
