Keeping an eye on the growing sustainability market in Brazil, a Zaya, a greentech founded in 2023, is revolutionizing access to information about environmental impact for organizations of all sizes. The company simplifies the calculation of environmental impact, assisting business leaders in making more sustainable decisions
A study by Ipea, that mapped activities focused on the environment between 2000 and 2017, revealed that more than 70% of corporations do not undertake innovation initiatives focused on sustainability. A Zaya rises to change this scenario, offering solutions that simplify and democratize the use of environmental data
The founder of Zaya, Isabela Basso, brought his experience from Braskem's sustainability team to create the startup. After successful pilot tests with business partners, Zaya received investment from Oxygea, becoming an independent company with its own product and already serving its first customers, including corporations, consultancies and industries
Zaya has developed software that performs environmental calculations in companies, providing tools that facilitate the assessment of the impact of activities. Our goal is to provide tools for all companies, regardless of size, they can access environmental impact indicators. We want to show how sustainability data can be better leveraged to generate strategic direction and financial opportunities, explain Isabela Basso
Comprehensive Solutions
A startup offers three main modules: Greenhouse Gas Inventory, Carbon Footprint of Products and Life Cycle Assessment. The Greenhouse Gas Inventory calculates the company's gas emissions, divided into scopes 1, 2 and 3. The Carbon Footprint of Products assesses the impact of each product from the extraction of raw materials to its end of life. The Life Cycle Assessment provides a complete environmental footprint of products, including analyses of water consumption and land use, in addition to greenhouse gas emissions
Otávio Dutra, co-founder of Zaya, highlights the importance of usability and user experience. All data is presented in user-friendly interfaces and with easily understandable results. Our principle is to democratize the understanding of information, simplifying deliveries so that managers and decision-makers can understand the analyses without needing in-depth technical knowledge, explain Dutra
