E-commerce in Brazil continues to expand rapidly, driven by the growth of digitalization, changes in consumer behavior and the advancement of payment and logistics technologies. In 2024, the sector generated R$ 204,3 billion, a growth of 10,5% compared to the previous year, according to data from the Brazilian Electronic Commerce Association (ABComm). In addition to positive revenue, the sector recorded 414,9 million orders, with an average ticket of R$ 492,40. The number of online buyers has also increased, reaching 91,3 million consumers
This promising scenario particularly benefits segments such as white goods, that includes appliances such as refrigerators, stoves and washing machines. Despite the challenges faced in recent years, the sector remains relevant and showed signs of recovery. In 2023, the production was estimated at 12,9 million units, one of the lowest volumes of the decade, but events like Black Friday boosted sales by 62,5%, showing the market potential. Furthermore, 97% of white goods sold in Brazil are manufactured domestically, making room for new international brands that bring innovation and cutting-edge technology
Keeping an eye on this scenario, Grand Commerce announces a significant partnership with CHiQ, one of the five largest global manufacturers of white goods. The arrival of the Chinese company represents a revolution in the sector, bringing to Brazil products that are already prominent in the demanding North American and European markets. With greater technological delivery, differentiated quality and highly competitive prices, the brand enters the country with a robust plan to establish itself among the leading companies in the sector in the next three years
"Our initial strategy will be strong in digital", leveraging the potential of e-commerce to generate scale and immediate impact. However, our vision is long-term, and we do not rule out expansion into physical stores and other sales channels, highlights Ricardo Neske, COO of Grand Commerce
