In digital commerce, the way a product is presented can be decisive for sales success. The research E-commerce Trends & Statistics, driven by Photoroom, leader in AI photo editing, with Brazilian sellers who use the app to edit their images, reveals that product photography not only influences conversion, but also shapes competitiveness in the market.
With the rise of small and medium enterprises (SMEs) in national e-commerce, the demand for high-quality images has become a strategic factor. The survey indicates that 79% of sellers use more than one type of photography to highlight their products, while 57% refresh their images every three months or less, highlighting the continuous pursuit of optimization and visual differentiation.
Furthermore, white and clean backgrounds are still the choice of 36% of sellers, but there is a growing preference for ambient photos: 25% choose images in real settings, that help to better convey the use of the product. Natural light is also a valued resource, being used by 53% of respondents to capture more authentic and appealing images.
The highlight of the research shows that 85% of sellers sell new products, reinforcing the competitiveness of Brazilian e-commerce and the need for visual differentiation to attract customers. When it comes to sales channels, 29% bet on their own sites, while marketplaces like Mercado Livre (17%) and Shopee (17%) remain popular platforms to boost business.
"AI has ceased to be a background remover and has become a creative co-pilot", empowering brands to create professional-level images with unprecedented efficiency. Even small businesses now have access to advanced technologies. Quality images directly impact the purchasing decision, reduce returns and strengthen brand identity, affirms Matthieu Rouif, CEO and co-founder of Photoroom.
The research reinforces that, in a competitive environment, the visual identity and investment in product photography are essential to convert traffic into sales. The consumer experience begins with the image – and brands that encompass this impact reap the benefits in conversions, loyalty and organic growth.
Methodology
The report is based on two data sources: an internal survey from Photoroom among users and an external survey among small business owners and industry managers. Photoroom conducted the survey with clients on a panel of 1.131 users in the USA, in the United Kingdom and in Brazil, from December 5, 2024 to January 13, 2025. The external research was conducted via Centiment on a panel of 1.575 professionals from December 12, 2024, to December 31, 2024.
