In a scenario of accelerated digital transformation, shopping apps are consolidating as essential tools for customer loyalty and driving engagement with brands. In 2025, the trend is that these platforms will become even more strategic, integrating loyalty features that go beyond traditional points and rewards programs
According to Bruno Bulso, Operations Director and co-founder ofKobe Apps, leading platform in the development of mobile commerce applications for Brazilian retail "shopping apps are evolving to become central in the consumer journey, not only as sales channels, but like dating platforms. Loyalty happens naturally when we offer personalized experiences, relevant rewards and features that engage the customer continuously.”
Cacau Show and Whirlpool at the forefront of this transformation
One of the highlighted success cases by the company is that of Cacau Show, that uses the Cacau Lovers program to significantly increase the repurchase rate of its consumers. Through a gamification dynamic, customers accumulate pointscacao) with each purchase, that can be exchanged for exclusive products. This strategy not only strengthens the emotional bond with the brand, but also encourages repeat purchases. According to data from Cacau Show, the app has a rating of 4,3 stars and currently has over 250 thousand active users, reaching the top 2 in the Food and Drink app category
Another example is Compra Certa, Whirlpool Group marketplace, with over 140 thousand apps installed on the Play Store, that adopted an innovative approach to loyalty in a high-ticket and low-recurring segment, like appliances. The program ofcashbackoffers attractive rewards, proportionally to the value of the purchase, incentivizing consumers to return to the app to purchase other products
In addition to transactional applications, relational applications and gamification
According to the COO of Kobe Apps, the company has invested in technologies that allow the integration of multiple loyalty features within a single shopping app. This includes everything from points and rewards programs to gamification strategies, such missions and challenges that encourage consumers to interact more with the brand
A practical example of this approach is the use of customized "Missions", where consumers are rewarded for completing specific actions, how to make a second purchase within a specified period or the customer is rewarded with a gift. These missions not only increase the time spent in the app, but also strengthen the relationship between the consumer and the brand, affirms Bruno
Bruno Bulso emphasizes that "customer loyalty is no longer a differentiator, but another necessity in the current market. Consumers expect to be recognized and rewarded for their loyalty, and shopping apps are the perfect tool to deliver this experience in an integrated and efficient way.Interactive features, like "Spin the wheel and win benefits" and "Scratch Card Coupons", increase the engagement and loyalty of retail apps
Kobe Apps also highlights the importance of clear metrics to measure the success of loyalty strategies. Through its platform, brands can monitor indicators such as repurchase rate, customer lifetime value (LTV) and ROI of loyalty programs
With the rise of shopping apps as loyalty tools, the brands that adopt these strategies in 2025 will be ahead of the competition, building lasting and profitable relationships with your consumers, complete Bulso. Kobe Apps remains committed to leading this transformation, offering innovative solutions that combine technology, data and creativity to deliver exceptional results
