AQuick Purchase, startup focused on e-commerce, developed a customized artificial intelligence solution for Inciclo — brand reference in sustainable intimate health products — and achieved significant results19,7% of abandoned carts were recovered, and52,3% of users who interacted with the assistant returned to the site.
The protagonist of the strategy isLua, the AI seller created by Compra Rápida especially for Inciclo. Acting via WhatsApp, Lua offers empathetic and informative support, assisting consumers with questions about menstrual cups and other intimate products — items that, although expanding in the market, still face resistance due to ignorance or insecurity
"Although the market for menstrual cups and discs is growing quite a lot", it is still a taboo for many women. There is a lot of curiosity, but also many doubts: does it really work? There will be a leak? How to use? How to sanitize? We worked with Inciclo to develop an AI that could answer all of this with sensitivity and knowledge of the subject, affirmsKonrad Doern, Head of Revenue at Compra Rápida.
According to Doern, the creation of Lua was the result of a joint effort between the teams of the two companies. The assistant contacts customers who abandoned the cart, introduces itself and offers help in a proactive and personalized manner. The impact goes beyond conversion: AI strengthens the relationship with the brand and improves the experience of those making their first purchase
In addition to the recovery rate of 19,7%, 46% of the recovered sales occurred without the need to apply discounts, what contributed to the preservation of the company's margins. The initiative also stood out for its high re-engagement power32% of users who abandoned their purchase interacted with the AI after the abandonment, and, among these, 52,3% returned to the site to continue the purchase
It was really a success, with many rich conversations between Lua and the clients. In addition to the financial results, we managed to offer a much better and safer experience for those taking the first step with the brand, complete Doern
