Brazilian retail continues to rise, with the 300 largest companies in the sector generating R$ 1,129 trillion in 2023, according to the Cielo-SVBC ranking of the 300 Largest Retail Companies in Brazil. Within this scenario, the franchise market stands out recording a nominal growth of 19,1% in the last year, according to the Brazilian Franchise Association (ABF). With this advancement, networks increasingly require technological solutions that can optimize communication and management of the units
AFranchise Center, specialized platform for communication and management for franchise networks, has been innovating with a new feature that promises to optimize the interaction between franchisors and franchisees. With the aim of centralizing all communication processes in a single environment, the new tool offers features such as integrated video conferencing, records of services and meetings, it is a personalized help desk. This technology aims to simplify the daily operations of franchise networks, allowing interactions to be more efficient and organized, in addition to ensuring legal security and customizable service by sector
For Dario Ruschel, CEO of the Franchise Central, one of the main challenges in the franchising sector is maintaining efficient communication between the units, especially in the case of networks that operate in multiple regions. One of the biggest challenges in franchising is ensuring that all information reaches each franchisee clearly and quickly, especially in networks with broader operations and multiple units spread across the country, affirms
The resource also allows franchisors to create custom forms and set service level agreements (SLAs) for different requests, ensuring that the needs of franchisees are met quickly and accurately. Furthermore, the integration of internal communications into the platform reduces the risk of failures in transmitting important messages, keeping the entire network always updated and aligned
Ruschelreinforces the company's commitment to providing innovative solutions aligned with the needs of the franchise market. We are very pleased to launch this new tool, that represents a significant advancement in the way franchise networks communicate and relate. We believe that unification and proximity are essential for the success of franchising, and we are committed to providing the necessary tools for our clients to achieve their goals, highlights Ruschel
John Cabral, COO of the Franchise Central, highlights the benefits of the platform for franchisees. "With the Franchisee Central, franchisors can offer a more effective relationship between the two audiences. Our platform was developed to simplify the routine of franchise networks, providing a friendly and connected experience for all involved, affirms Cabral
With the franchise market in full expansion in Brazil, solutions like those of the Franchise Central ensure the efficiency and sustainable growth of networks. The sector, that earned R$ 60,5 billion in 2023, consolidated itself as one of the pillars of Brazilian retail, and innovation plays a crucial role in maintaining this growth pace
