Uma Mídia dos EUA, media solutions hub in Latin America, announced today the appointment of Rafael Magdalena as Director of the newly created business unit, uma Performance da Mídia dos EUA. With over 20 years of experience in the mobile sector, Magdalena has the mission of strengthening the brand's presence in the strategic mobile media market
Graduated in Advertising from PUC-RS and in Exponential Technologies from Singularity University, in California, Rafael Magdalena has in his resume experiences with companies such as Claro, Brazil Telecom, Fbiz and MUV, where he worked on mobile app user acquisition campaigns since 2011. In your new role, he will use his expertise in performance projects, including acquisition, engagement and retargeting, with a focus on results and continuous learning
"The mission of building a new unit within an already established company is extremely motivating". Our goal is to establish a global scale operation, offering a full range of services that go from awareness to acquisition, consolidating the brand as a full-service company, Magdalena stated
Global Expansion
The arrival of Rafael Magdalena and the launch of US Media Performance occur at a time of growth in the mobile market. According to a survey conducted jointly by the main app stores, Brazil leads in mobile phone usage, with an average of 5 and a half hours daily in front of the screen. This scenario has encouraged brands to intensify investments in strategies aimed at mobile devices. According to eMarketer, in 2025, 66,4% of advertising investment in the US will be directed to mobile
US Media Performance was designed to complement the company's portfolio, addressing globally all stages of the customer acquisition cycle, from activation to engagement, using flexible purchasing models like CPI, CPL, CPR and CPA. The new unit aims to provide tailored solutions for the complex challenges of partners, with low-risk and high-return strategies, drawing on expertise in innovation and a commitment to excellence
We want to be the first choice when it comes to mobile acquisition, delivering exceptional results and building lasting relationships with clients. Achieving these goals in different countries will strengthen our position and generate ongoing value for all involved, detailed Rafael Magdalena
Bruno Almeida, CEO and founder of US Media, highlighted the strategic importance of these movements for the brand's expansion. "The arrival of Rafael Magdalena and the launch of US Media Performance mark a new chapter for the brand". We are excited about the growth and innovation potential that the new unit will bring, further consolidating our prominent position in the global media market, stated Almeida
