Scalability is one of the main goals of entrepreneurs looking to expand their businesses. Meanwhile, in sectors such as accounting, where the increase in customers usually raises the workload and operational costs, adopting efficient strategies is essential to achieve profitability and competitiveness. Among these strategies, the use of technology and well-planned pricing stand out
According to Gartner, companies that implement automation and artificial intelligence tools can reduce their operational costs by up to 30%. Furthermore, adjustments made at the right moments can increase revenue by up to 15%, without compromising the customer experience
ForJhonny Martins, vice-president of theSERAC, corporate solutions hub specialized in accounting areas, legal, educational and technology, the balance between innovation and market adaptation is the secret to scaling a business. Technology is essential for growth. Tools like online platforms and management software help to serve more clients with quality, reducing costs. However, growth requires that these advances are aligned with the value delivered, especially in sectors that rely on recurring services, like accounting, explain
For the executive, the adoption of technological solutions allows companies to automate manual processes, improve productivity and meet greater demands without the need to significantly expand physical structure or the team. Technologies such as artificial intelligence can optimize routine activities, how customer service and financial data analysis, freeing up time for strategic decision-making, says Jhonny
Pricing is another critical factor for the sustainability and growth of a business. According to Jhonny, adjusting prices strategically requires sensitivity to understand customer behavior and the market. Avoid periods of greater financial sensitivity, like the beginning of the year, and communicate clearly the added value of the service. When the customer realizes the benefits of what you offer, he tends to value the partnership, even with price adjustments, punctuate
Furthermore, the vice-president of SERAC warns that clients who choose only the lowest price tend to switch easily. Focus on retaining those who recognize the quality and value of your work. These customers not only stay longer, as they are also defenders of their brand in the market, закінчує
Check out seven suggestions from Jhonny Martins for successfully scaling in 2025
- Automate operational processes: invest in tools that reduce manual work and increase productivity
- Invest in digital platforms: expand your online presence to reach new audiences
- Use artificial intelligence for data analysis: identify patterns and make decisions based on accurate information
- Monitor customer satisfaction in real time: feedback tools help adjust services as needed
- Adjust prices based on added value: highlight the benefits of the service to justify planned increases
- Plan adjustments during strategic periods: avoid times of high financial sensitivity for the client
- Focus on retaining qualified clients: prioritize those who recognize the value of your work and build long-term partnerships
