The Airfluencers, company that offers technological solutions for influencer marketing, recorded a growth of 41% between the years 2022 and 2023. Between 2021 and the following year, the increase was 83%. These results reflect the growing expansion of the content creator market, that promises to move US$ 470 billion by the end of 2024, according to Goldman Sachs Research.
Founded in 2011, Airfluencers has stood out for its fundamental role in the transformation of the influencer marketing sector, driving the formalization and transparency in the relationships between brands and public figures
The professionalization of content creators is a growing trend in the segment. Data from Meta and IAB Next 2023 stated that 23,7% of this audience does not have a registered company, and 50,7% still do not issue invoices. This visible lack of knowledge can negatively impact the sustainability of creators' partnerships, in addition to making it difficult to comply with tax and accounting obligations. In this context, tools like Propozall, of the Airfluencers Group, focused on managing proposals and contracts between brands and influencers, they can guarantee the formalization of the contracts and reduce the risks for both parties
Still thinking about content creators, the Airsearch platform, from Airfluencers, allows, through the completion of a form, the acquisition of a customized media kit, containing qualitative and quantitative data about performance, the audience and the engagement of the influencer. With this information in hand, creators can clearly demonstrate the value of their partnerships and strengthen their image with brands. Transparency and credibility are fundamental in influencer marketing. With our AirKit, content creators have access to a powerful resource, able to add value to your work, providing relevant and reliable insights for potential partners, highlightsRodrigo Soriano, CEO of Airfluencers
Furthermore, the Airsearch platform is also transforming the digital marketing market by providing visibility to essential data and metrics from 5 million registered Brazilian influencers. With this information, brands and agencies can make safer choices and create more effective campaigns, optimizing influencer selection and grounding their strategies in accurate and relevant data
The Creator Economy has shown exponential growth in recent years, driven by the rise of social media. According to Goldman Sachs Research, the market moved US$ 250 billion globally in 2023, highlighting the economic potential of this scenario and the relevance of content developers as agents of cultural and consumption transformation. However, professionalization and business management remain challenging. The lack of knowledge about accounting issues, tax and legal, allied to the lack of resources and specialized support, can harm the development of careers related to the digital market
In this context, Airfluencers play a crucial role in providing practical solutions and guidance that contribute to building a more transparent and professional online ecosystem. With the growing adoption of technologies such as artificial intelligence and data analysis, it is expected that creators and brands will be able to optimize their content strategies, further enhancing your impact on the industry and achieving better results.
