Travel and tourism have always held a special place in the hearts of consumers, especially when linked to loyalty programs. These programs not only encourage purchases, but also create experiences that stay in memory. The emotional connection created by a trip transforms the simple act of traveling into something unforgettable, becoming a highly effective strategy for customer loyalty
User Loyalty Insights research, carried out by Alloyal, customer relationship and engagement program management platform, revealed thatthe travel and tourism sector ranks second in purchases made through loyalty programs, with 14% participation, shortly after the home appliances segment, that leads with 61,7% of adherence
According to Aluísio Cirino, CEO of Alloyal, this trend highlights the growing interest of consumers in redeeming points for travel experiences, that go far beyond a simple transaction
Travel and tourism, within loyalty programs, they create unique emotional experiences, that connect brands and consumers in a deep way. With the growing popularity of these programs, companies should leverage strategic partnerships to strengthen their offerings and enhance customer loyalty, highlights Aluísio
An interesting fact is that, according to ABEMF (Brazilian Association of Loyalty Market Companies), 80% of the points accumulated in loyalty programs are redeemed with airlines. This means that, on a flight with 100 passengers, about 15 are traveling through points. This number highlights not only the popularity of loyalty programs, but also the importance of partnerships between airlines and loyalty programs
Marco Leite, partnership manager at Azul Airlines, highlights the relevance of these partnerships. Collaborations are essential to enrich the customer experience. They allow us to offer a diverse portfolio of rewards, going beyond air tickets. When including hotel chains, car rental companies and entertainment services, we managed to create complete packages that meet the desires of our customers, explain
The loyalty program of Azul, that today has more than 17 million participants, it is an example of how a well-built strategy can transform the relationship with consumers. In 2024, the Azul Fidelidade issued 2,7 million tickets, a 20% increase compared to the same period in 2023, surpassing even pre-pandemic numbers
The Azul Fidelidade also innovated by extending the validity of accumulated points, that can be used in more than 160 destinations operated by the company, besides three others.000 international destinations, thanks to your airline partners. Besides tickets, points can be exchanged for various products at Shopping Azul or for travel packages through Azul Viagens, further expanding options for customers
The success of Azul Fidelidade comes from our clear value proposition, that goes beyond accumulating points. We offer flexibility and an accessible experience, always focused on the satisfaction of our customers. With the partnerships, we are able to be agile and innovative, adapting our offerings to market changes and consumer preferences, concludes Leite
Partnerships with companies like Alloyal are strategic, as they bring cutting-edge technology and expertise to improve the management of loyalty programs. "The Alloyal", for example, develops solutions that optimize data analysis and the personalization of offers, further strengthening the emotional connection between the brand and the customer, concluded Marco
