The Eitri, SaaS company (Software as a Service) founded in 2024, has the mission to simplify app creation. With a focus on economy and quality, the company is transforming digital commerce by enabling Brazilian e-commerces to develop mobile solutions with three times more productivity and one third of the cost. Among your clients are prominent retailers, like C&A and Toymania. Until November, the company had already reached over R$ 90 million in Gross Merchandise Value (GMV).
The growth in interest in mobile e-commerce solutions and the need for accelerated digitalization during and after the pandemic has created many opportunities. The expectation is that the revenue by the end of the year will be R$ 1,5 million and, in 2025, of R$ 4 million.
Your co-founders, Guilherme Martins, Daniel Zupo and João Machado, have extensive experience in the world of technology for digital commerce. The professionals worked for years in e-commerce for companies like Americanas, Submarine and Shoptime. Together, they thought of an innovative alternative, that differs from its competitors by allowing the construction of apps to be done more simply, scalable, flexible, agile, secure, modular and personalized.
How the work is developed
The company transforms the development of applications for e-commerce into a more agile process, efficient and accessible. Using languages like Javascript and Typescript, the solution allows a single code to be used for iOS and Android platforms, eliminating the need for parallel projects. With the help of a proprietary design system, interfaces are created quickly, and the compilation takes place in the cloud, ensuring frictionless and accessible development from any device. For those who need integrationbackendthe structureserverlessit is a practical option. Furthermore, thedeployit is immediate, without going through the traditional approval of app stores, offering teams autonomy to manage the entire app lifecycle with independence and agility. In practical terms, Eitri offers the platform, while the client implements and customizes the application from predefined verticals or starting from scratch.
The autonomy of thesquadsit is a central point. Each team works on its ownworkspace, with isolated codes, ensuring that any mistakes from one team do not affect the others. This approach allowsdeploysfrequent and independent, removing the "release traintraditional and aligning with the fast pace of business demands. The Eitri Manager also reduces barriers for the business and quality areas, offering resources such as tests via QR Code and total control of users and permissions. With just one click, it is possible to carry outdeploysorrollback, ensuring greater control and flexibility to deliver quick results and high quality.
We entered the market with the purpose of simplifying the lives of brands that need quality mobile digital presence, especially e-commerce. Our mission is to help companies, in partnership with your agencies and suppliers, to develop native applications in a more accessible and efficient way. With proprietary technology, we accelerated the creation process, making it simple, agile, modern and fully customizable. We want to turn this process into a practical and uncomplicated experience, allowing everything to be done quickly and efficiently, resulting in applications that engage users and are differentiated for brands, says Guilherme Martins, co-founder of Eitri.
Symbolism of the name
The name of the company is the same as the dwarf from Norse mythology who forgedMjölnirand other magical artifacts for the gods, demonstrating exceptional skills as a blacksmith and builder. This archetypal connection with the reference of Norse mythology establishes an analogy with the fact that building apps through Eitri is so fast and practical that it almost seems magical.
