The ease of receiving purchases without leaving home has become, officially, a trend for the education sector. It is the data from EdTech Layers that proves this: in the last sales cycle of school supplies, occurring between September 2023 and May 2024, R$ 453 million were transacted with the sale of books, apostilles, enrollments, among others, adding more than 338,9 thousand users served on the platform.
Layers is the startup creator of the Education SuperApp, a customizable solutions ecosystem for educational institutions. Sales are made through the platform, each educational institution creates its own store and carries out end-to-end sales. A startup acts as an intermediary between students, responsible parties and suppliers, that can be books, apostilles, uniforms, free courses etc
The marketplace created by the educational institution was designed and dedicated to serve the segment. For the CEO of Layers, Danilo Yoneshige, it is another movement from EdTech to offer freedom to schools and families. Having an online place to make school purchases offers convenience and ease for the school community. Furthermore, for those who need a partner to market tours and free courses, you don't need to rely on card machines or in-person service
The goal of Layers is to provide a single place for all the tools that the school uses, with communication and scheduling apps, in addition to deep integration with management systems, that process external data in real time. It is already more than 1,6 thousand schools and universities, with 850 thousand registered students and more than half a billion reais transacted
Marketplace: X-ray of sales
Total sales, 80% was directed towards the sale of school materials such as books and workbooks. The remainder was divided among enrollments, re-enrollments and others, as extracurricular activities, uniforms, nutrition etc. (16%) events, like graduations, walks, commemorative dates etc. (4%). The average ticket during the period was R$ 1.115 per transaction
