The appYsos, specialized in connecting single people or those in unconventional relationships interested in fulfilling fantasies, closed 2024 with significant growth. The number of registrations increased by 10,5%, while revenue jumped an impressive 43%. Furthermore, the company consolidated its international presence, with a focus on the North American market, where it completed its first year of operations
According to Gustavo Ferreira, head of marketing at Ysos, the growth reflects a younger audience that is open to exploring new forms of interaction, challenging stigmas about sexuality and relationships
The annual balance of Ysos revealed important changes in the profile of its users. In terms of gender, the highlight goes to the growth of women on the platform, that passed 14,19% in 2023 to 18,01% in 2024. Os casais “ele/ela” continuam sendo maioria, with 49%, remaining practically the same compared to the previous year.
In the distribution by age group, there was a noticeable rejuvenation in the audience. Users aged 18 to 24 increased from 10,6% for 13,78%, and those between 25 and 34 years old also grew, of 20,50% for 21,84%. Despite a decline in the group aged 35 to 44, that is still the majority (42,90%, against 48,51% in 2023, age groups over 45 also recorded moderate growth
For Gustavo Ferreira, the age distribution of APP users is one of the most striking points of 2024. There is a certain rejuvenation in the audience that, regardless of sexual practice (since research has shown that younger people are less interested in sex than the previous generation), is more open to interactions and unconventional relationships in a more fluid way, analyzed
Regional Growth
Brazil continues to be the main market for Ysos, with a focus on regions that showed accelerated growth. Next, the main information by region and state
- NorthHighlight for Acre (117,08%) and Pará (23,09%)
- NortheastBahia (12,04%) and Maranhão (18,36% led
- MidwestGoiás presented 14,21% growth
- SoutheastSão Paulo remains at the top, with 18,16%, followed by Rio de Janeiro (16,15%)
- SouthSanta Catarina surprised, with 27,01%, followed by Rio Grande do Sul (18,17%)
The data shows that the app has consolidated its presence in almost all Brazilian states, even in smaller markets
International Expansion and Technology Update
Gustavo also highlighted the importance of redesigning the app, that brought significant improvements. "With the refact", our users now have access to a more effective technology tailored to the needs of each operating system, continuing to provide a reliable and now smoother experience for everyone
The year 2024 also marked the global expansion of Ysos, with the United States market showing strong adherence to the platform. Although it is still a developing territory, the company has already noticed trends similar to those seen in Brazil, with a diverse audience and growing interest in unconventional relationships
For Gustavo, consistent growth, the consolidation of new markets and an innovative approach, allows Ysos to position itself as one of the most influential platforms in the unconventional relationships segment. "Our expectation for 2025 is to maintain the pace and further expand its global presence". We are working on the next release for new countries, закінчує
