The e-commerce of tourism in Brazil closed the year 2024 with impressive numbers, according to data released by Conversion, company specialized in e-commerce data analysis. In December, the sector recorded a total of 239 million unique visitors, representing a growth of 4,8% compared to the same month of the previous year
The survey, who do you consider the main players in the market, how to take off, Booking.with, CVC, Submarine Travels and Hurb, evidence the consistent recovery of tourism after the impacts of the Covid-19 pandemic. The number of unique visitors in December 2024 exceeded by 12,3% recorded in the same period of 2022, year in which the sector was still facing challenges related to health restrictions
Among the companies analyzed, Decolar maintained its leadership in the ranking, with 49,2 million unique visitors in December, a growth of 6,1% compared to the previous year. Next, appear Booking.with (45,7 million, CVC (38,4 million, Submarine Travels 35,2 million) and Hurb (29,8 million
The study also revealed changes in consumer behavior, with an increase in the search for domestic destinations and short-distance travel. The categories that showed the highest growth were accommodation and car rental, with increases of 8,3% and 7,1%, respectively, in comparison with December 2023
For Mariana Souza, Conversion analyst, the numbers reflect the sector's adaptation to the new demands of travelers. Companies have been investing in technology and personalization, offering increasingly complete and convenient experiences for users. Furthermore, the appreciation of domestic tourism and nearby travel has driven the growth of e-commerce in the sector, affirms
The expectation is that the e-commerce of tourism will maintain the growth trend throughout 2025, driven by the recovery of consumer confidence and the consolidation of new consumption habits. According to projections from Conversion, the sector is expected to generate around R$ 62 billion this year, a 15% increase compared to 2024
The strengthening of e-commerce in tourism has also attracted new investors and fostered strategic partnerships between companies in the sector. Recently, CVC announced the acquisition of the travel startup Guiando, with the aim of expanding its presence in the market for personalized travel and local experiences
In light of this positive scenario, companies in the sector continue to invest in innovation and improvement of the user experience to stand out in an increasingly competitive market. The trend is that e-commerce will become increasingly relevant for Brazilian tourism, driving the recovery and growth of the sector in the coming years
Fonte: www.panrotas.com.br
