The recent move by Mark Zuckerberg, CEO of Meta, generated controversy by dismantling Diversity programs, Equity and Inclusion (DE&I) in your company, who is the owner of Facebook, Instagram and WhatsApp. This series of decisions signals a conservative shift, in line with the so-called anti-woke movement, and raises questions about the role of corporations in contemporary society. However, in a striking contrast, the MM Group, one of the most recognized corporate event companies in Brazil, reinforces that diversity is a strategic pillar for growth and innovation
The Dismantling of the Goal: Focus on Business, Not in Transformation
In less than two weeks, Meta has removed fact-checking on its platforms, announced a donation of $1 million to Donald Trump's inaugural fund and ended all DE&I programs. The official communication came through an internal memorandum, revealed by Axios and Business Insider, in which the vice president of HR, Janelle Gale, stated that the representation targets would also be abandoned
These decisions, added to the promotion of executives aligned with the Republican Party, indicate that Meta is recalibrating its participation in the public debate, returning to a traditional view focused on financial results, even if this means giving up inclusive social policies
Group MM: Diversity as a Strategic Pillar
As Meta moves towards conservatism, Grupo MM strengthens its position as a leader in diversity and inclusion. Founded by Meire Medeiros in the 1990s, The MM Group is an example of how valuing diversity can generate concrete results
Currently, 60% of the more than 200 employees of the company, affectionately called "Chameleons", they are women who hold strategic positions. This scenario reflects an organizational culture that bets on equity as a driver for innovation and sustainable growth
"While some companies are retreating", we believe that diversity is not just a matter of social responsibility, but a competitive differential that makes us more creative, innovative and connected with market demands, says Ana Carolina Medeiros, Director of New Business at MM Group
Contrast Between Two Models
The repositioning of Meta marks a distancing from social initiatives that, for years, were considered essential for global corporations. On the other hand, the MM Group establishes itself as a model of inclusion and growth. Only in 2024, the company recorded a 47% increase in revenue, driven by practices aligned with ESG guidelines and female leadership in a competitive market
Promoting inclusion goes beyond filling positions. It is about creating a work environment that inspires, value and recognize female excellence in every project, score Ana Carolina
Reflections for the Future
The contrast between Meta's movements and the positioning of the MM Group reflects a larger debate about the role of companies in society. On one side, corporations that prioritize immediate financial results; of another, organizations that understand diversity as a strategic asset
The example of Group MM reinforces that inclusion is not just a social commitment, but another smart strategy to boost innovation and ensure market relevance
As Ana Carolina Medeiros concluded: "We are writing a future in which diversity is not seen as an obstacle, but as the key to a more innovative and inclusive world
