The economist Fernando Cymrot – Forbes Under 30 in 2017 in the Business category – and the business administrator Vinicius Dias started to venture at the age of 20-something and, today, twelve years later, are revolutionizing traditional e-commerce in Brazil and are now targeting abroad. For revolution, the approach that the company founded by the two in 2012 adopts to boost the digital sales of large and medium-sized companies to a level of exponential growth is understood. ACWS Platform, that enables companies with complex sales processes todigitalize100% of your sales, has provided its clients with improvements in key indicators, howincrease of up to 30% in sales capacityand up to4 percentage points in the operating margin. For this year, the estimate is to exceed£1 billion in transaction volumes from digital sales of its clients
The company is in full expansionfor 2024, forecasts 300% growth of GMV(Gross Merchandise Volume), and began its internationalization in Europe, with the first steps in Germany, France, Italy and Switzerland. With 100% proprietary technology, the CWS Platform has achieved a robust portfolio, serving over 50 Enterprise clients in diverse sectors, as agribusiness, automotive and construction materials, including names likeLeo MadeirasandWürth. The company's know-how in digitizing complex sales processes and its proprietary technology were fundamental to its rapid rise in the market
Thinking of digital sales only as e-commerce is an outdated mindset
Differently from the traditional concept of the market, where the e-commerce platform is seen as a new customer service channel, the CWS Platform promotes a deeper insight into the subject. According to the company's approach, the digital platform is an essential pillar in the digitalization of the relationship between companies and their customers, with the sales and customer service team being the main pillar in this process. The digitization of business processes promotes closer customer relationships, integrating the commercial areas, marketing, logistics and finance
According to Vinícius Dias, founder and CEO of the company, this combination allows to optimize steps that would traditionally require a lot of time and effort from companies. Makes the sales process less operational and more strategic. The digitization of a good part of Brazilian companies is incomplete and they lose competitiveness every day because of this. Thinking of digital sales only as e-commerce is an outdated mindset, that can cost the life of an organization. It is not enough to gather Artificial Intelligence, automation of data analysis and other innovative technological solutions. On the CWS Platform, these solutions are integrated under a single software, enabling teams to know what is happening with sales and to make the best business decisions quickly, explain Days
The executive believes so much in the concept of sales unification that he dispenses with common market terms, as omnichannel, or multichannel. In your analysis, everything is part of the digital way of transacting, that makes sales teams less "order takers" and more consultative, prepared for the new demands of complex sales journeys
For being fully integrated into a single solution and with highly interactive tools, the CWS Platform software is capable of generating data in two ways: seller-client and client-seller, with real-time commercial action suggestions, such flexibility in the commercial conditions offered and remote support during the sale. It also works with experiments in Generative AI on different fronts, as an example of product registration improvement, predictive sales suggestions and others
12-year journey began with experience in the automotive sector
After a career started by Vinicius Dias and Fernando Cymrot in the financial market, with experience at renowned companies such as Goldman Sachs and JK Capital, respectively, the journey as entrepreneurs began with the launch of the Piece Channel, the first marketplace specialized in the automotive sector. By identifying the potential of digitalization to optimize the auto parts distribution chain, they developed the platform that facilitated the buying and selling of products, creating a more efficient and connected environment
In 2016, big brands in the automotive sector, howSKFandCofap, they sought the CWS Platform to develop customized portals that brought their brands closer to their distributors and customers. This demand was the basis for the company's evolution, that started to offer solutionswhite-label(SaaS format), connecting the stocks of distributors and retailers directly with their customers. This strategy not only improved the user experience, as well as strengthening the relationship between brands and their partners
When we think of the CWS Platform back at the beginning, we did not want to serve just one market. It was designed to operate in various industries and ensure scalability to digitize absolutely 100% of companies' sales, meeting international security standards and with lower implementation costs. We were also born digital, what makes all the difference when operating our software, with solutions that were already designed for this environment, without the need to create attachments and adaptations. The idea with technology is to empower the sales team, complete Fernando Cymrot, founder and CFO
The business model of the CWS Platform has also attracted theinvestor attention, resulting in three rounds of investment totaling R$ 60 million, the last in 2020. This capital was crucial for the expansion of operations and for the improvement of the platform's technology
