On February 1st, the advertising day is celebrated, day that celebrates the professionals responsible for creating campaigns and strategies that impact consumers and transform businesses. In a world where public attention is increasingly contested, innovation has been an essential differentiator in the advertising market. A creative and efficient example that has been gaining attention is advertising on bread bags, an unusual format that combines simplicity, local reach and impact
Who has never bought fresh bread at the bakery and brought home that traditional paper bag? Now, imagine transforming this everyday item into a powerful advertising tool. This is the proposal of this advertising model: to take advertising messages directly into the hands of consumers, in a practical way and with a high retention rate
"The format stands out for its ability to combine visibility and utility", since the bags are part of the daily life of most Brazilians. With personalized and creative ads, brands can communicate with the audience in a light way, "at the moment when he is most relaxed and receptive", explain André Jácomo, CEO of Marketing Bag
How It Works
The bags are customized with creative ads from different brands, combining attractive design and impactful messages. The packaging is distributed free of charge to partner bakeries, making the product useful for both the merchant and the end consumer
The innovative format offers benefits for both advertisers and merchants who distribute the bags. Check out some of the main advantages
Local and targeted reach: Ads reach consumers directly in the region where they are distributed, reaching a specific target audience, as residents of neighborhoods and frequent customers of bakeries
Low cost and high impact: Compared to traditional media, like TV, radio and billboards, presents a more affordable and efficient cost, especially for small and medium businesses
High message retention: Different from digital ads, that can be ignored in seconds, the bags remain visible throughout the entire consumption period, increasing exposure and contact time with the brand
Interactivity: The inclusion of QR Codes enhances the consumer experience, allowing quick access to offers, additional information and exclusive promotions. This transforms static advertising into a digital tool, facilitating engagement and conversion into sales
Sustainability and social responsibility: With recyclable materials and eco-friendly packaging, meets current demands for more sustainable practices
Various companies are already betting on the strategy, from large retail chains to local businesses, like supermarkets, gyms, pharmacies and medical offices. The format allows for targeted campaigns, directly reaching the target audience in specific regions, with lower costs than traditional means, explain Jácomo
Advertising on bread packaging reinforces the essential role of the sector in innovating and creating strategies that connect brands and people. This media, схоже прості, prove that great ideas can arise in the most unexpected formats, transforming everyday life into opportunities for communication and growth
