Celebrated on March 15, Consumer Day is one of the most important dates in retail, driving sales and significantly increasing the demand for delivery services. In light of this scenario, the logistics sector needs to prepare in advance to handle the large volume of orders. This organization involves a series of strategies, from the reinforcement of the team and expansion of operational capacity to the use of advanced technologies to optimize routes and monitor deliveries in real time
For Vinicius Valle, marketing manager of Gaudium, startup зосереджена на ринках мобільності та логістики, the first step to having successful deliveries is to forecast the order volume based on data from previous years and market trends. "With this information, it is possible to adjust the operational capacity, hiring temporary workers, expanding the fleet of vehicles and reinforcing the stock of packaging and shipping materials, comment.
Furthermore, technology plays a crucial role in the organization and efficiency of the delivery sector. Advanced warehouse management and transportation management systems are used to optimize delivery routes, reduce transport time and maximize vehicle utilization. With the help of this tool, the use of artificial intelligence and machine learning allows for predicting and mitigating possible logistical bottlenecks, improving delivery accuracy, explain the specialist
Another basic premise is to keep customers informed about the status of their orders. It is worth noting that this attitude is essential to ensure a positive experience. "That's why, delivery companies invest in real-time tracking systems, allowing consumers to track every step of the delivery process. SMS notifications, email or mobile apps inform about the delivery progress and estimated arrival time, providing greater transparency and trust, concludes
However, even with all the planning, unforeseen events can happen, and effective management of delays and issues is essential. After all, The Consumer Protection Code stipulates delay as a breach of the offer and guarantees rights such as reimbursement and contract termination. Therefore, clear problem-solving policies, as resending of orders or issuing of gift vouchers, help to minimize the negative impact on consumers. Furthermore, well-trained customer service teams are essential for handling complaints and finding quick and satisfactory solutions
