The concern of companies with corporate governance has been growing — according to a survey by the Brazilian Institute of Corporate Governance (IBGC) in 2024 the private sector showed an average adherence of 66% to the practices recommended by the Brazilian Corporate Governance Code, a height of 1,6 percentage points compared to 2023. State-owned companies and publicly traded companies also show steady growth
Despite that, alguns fatores comuns ainda dificultam a boa prática de governança, according to Andrea Migliori, CEO ofWorkhub Digital, HR Tech de soluções para portais corporativos. The pillars of governance are equity, transparency, integrity, sustainability and accountability. For all of them, communication is key, and unfortunately there are many challenges in this area among companies of all sectors, explain
O CEO exemplifies with the most used methods for sending information in organizations: emails and WhatsApp. Although they are quite useful and widely disseminated tools, both pose risks and delays that can impact the company's entire communication
The first negative point raised is the issue of organization and access to information segmentation. With conversations and documents scattered across hundreds of emails or WhatsApp groups, it becomes very difficult to identify who said what and when. Isso também leva a diferentes pessoas terem acesso a diferentes informações, o que traz inconsistência nas tomadas de decisão. За самим собою, this situation hampers the daily operations of the business and the teams' productivity, but can also bring specific complications during the audit, que requer rastreabilidad
Another risk is data vulnerability. partly because some email operators and messaging apps may not have the best security certifications, and partly because decentralization can lead confidential matters to people who should not have access, through recipients in copy or presence in WhatsApp groups, for example
Andréa also indicates information overload as another common difficulty. The saturation of channels leads to loss of time and focus, with teams that spend more energy trying to organize themselves than actually working. It is not unlikely that data will be lost when this is the case, what directly affects governance practices, destaca o profissional
One of the main solutions to this "chaos" is the use of a single communication channel capable of consolidating and organizing the company's information, acting as the backbone of the internal communication strategy and enabling the secure exchange of information and documents. This is the proposal of intranets and other corporate communication systems, em especial os que trazem soluções integradas para que tudo fique registrado dentro do mesmo programa
A good system can meet all internal communication needs and also provide ease during audits, with transparency and practicality, explain Andréa. But she also emphasizes: “It is as much a change of tool as it is a cultural change. People need to adapt and it is essential that the whole team understands the reasons behind the change, e a utilizem de acordo, concludes
