Vivo has just launched the "Safe Mode" platform, that reinforces its commitment to the digital security of customers. Besides the best internet connection, the company seeks to provide customers with the confidence to use electronic devices with peace of mind through a hub that centralizes information and useful tips, in addition to a new portfolio of services aimed at protecting devices and personal data
ASafe Mode platformbrings a special page on the operator's website and digital content on the Vivo App with guidelines to prevent scams and invasions, in addition to the possibility of hiring services such as Mobile Insurance, directly through the app. З цієї ініціативи, Vivo leads the way by offering solutions to ensure that its customers have a smoother experience in the digital world. Safe Mode contains information and practical solutions for issues such as settings to enhance device protection, the safe use of Wi-Fi, information on fraud prevention in technical visits, in addition to tips for protecting data and setting up access codes
Digital security is an increasingly present concern in people's lives, who spend a large part of their time connected, be it on social media, messaging apps or online shopping. In this scenario, the adoption of device and personal information protection is essential. More than just providing the best network and connection for customers, we want to ensure that you have a safer experience with your mobile phone and in the digital environment, affirms Marina Daineze, Brand and Communication Director of Vivo
ASafe Mode campaign, created by Africa, will feature content on social media, films, among other actions, that will address the topic in a didactic and uncomplicated way. The campaign activation will be extensive and multichannel, ensuring presence at various points of contact with the public. The promotional pieces will be broadcast on open TV, closed and cinemas, in addition to having a strong presence in outdoor media, press and digital. To strengthen the connection with the audience, the campaign features the participation of Julia Iorio, digital influencer and lead actress in films, that incorporates the authentic and close tone of the message
"With the 'Safe Mode'", we transformed digital security into an engaging experience, accessible and centered on the needs of the audience. This campaign reinforces Vivo as a technology company that not only offers services, but also security and trust, always with a touch of closeness and innovation, finishes Heloisa Pupim, co-COO of Africa Creative
