Grand shows like Lady Gaga's, what will happen in May in Rio de Janeiro, e eventos consagrados como o Lollapalooza e o The Town estão a gerar uma onda de oportunidades para o comércio eletrónico. With thousands of people preparing to participate in these experiences, growing demand for essential festival products — e-commerce needs to be ready to serve this audience
According to a survey by Tray, LWSA e-commerce platform, the months leading up to Madonna's historic show in Rio, in 2024, moved more than R$224 million in purchase transactions by retailers using the system, a large part of the sales driven by consumer demands planning for the event.
Who works in retail, seja com vendas online ou física, ou nos dois segmentos, you need to seize the opportunities, beyond the traditional retail calendar. And this consolidation of major shows and festivals, for sure, it is an opportunity for the entrepreneur to diversify the product portfolio and take advantage of the current demand to sell more, Explain Thiago Mazeto, director of Tray.
Na Bagy, another e-commerce platform aimed at small entrepreneurs, the impact was also significant last year. During the weeks leading up to Madonna's show, more than £72,4 milhões em vendas foram movimentados pelos lojistas que utilizam o sistema. Among the most searched segments was fashion, beauty, footwear and computing
Among products sold during the period, besides fashion articles, there were electronic products such as power banks, wireless headphones, mini portable fans and smartphone accessories, essentials for those who spend hours at shows and festivals
We have noticed a significant increase in demand for electronics that offer convenience, como carregadores portáteis e suportes para telemóveis, que são essenciais em eventos prolongados, comments Pedro Rabelo, Director of Bagy
According to the experts, for this year, com Lady Gaga, shopkeepers should invest in strategic campaigns focused on kits for major events. The recommendation is to assemble packages with items such as power banks, compact rain covers, anti-theft backpacks, headphones, sunglasses and themed accessories customized
Tips to sell more during major events
- Prepare the stock in advancePopular festival products tend to sell out quickly. Plan the replenishment and ensure variety
- Create specific campaignsOffer progressive discounts for kits and product combos that complement each other, increasing the average purchase value
- Invest in SEO and thematic advertisingUse keywords such as “festival kit”, electronics for shows and preparation for Lady Gaga in Rio to attract a qualified audience
- Offer fast deliveryLogistics must be efficient to ensure that customers receive their orders before the event
- Bet on relevant contentProduza listas e guias do tipo “o que levar para o concerto da Lady Gaga” para envolver o público e impulsionar vendas
