The events and shows market has experienced significant growth in recent years, driven by the digitization of ticket sales. According to a study by Mordor Intelligence, the global online ticket market will reach USD 101,94 billion by 2029. However, as accessibility and demand for these services increase, the number of frauds related to ticket purchases is also increasing, since scammers exploit the quick transactions present in this environment to commit payment fraud and Account Takeover (ATO) attacks. For this reason, ticket sellers should prioritize the balance between user experience and effective fraud prevention measures
With the popularity of major music events like The Town and Lollapalooza, and the football matches of the Paulista Championship and Libertadores, for example, the demand for tickets is growing exponentially. Fraudsters take advantage of flaws in authentication and purchase validation processes, using technologies like bots, VPNs and remote access tools, what harms both consumers and the companies involved, says Thiago Bertacchini, fraud prevention specialist and Head of Sales ofNethone, a solution from Mangopay
Although most websites and applications block suspicious IP addresses, some fraudsters use VPNs and proxies that mask their true location and traffic, making them look like legitimate users. Therefore, it is necessary for sales platforms to adopt effective measures to detect and prevent these attacks. In light of this scenario, it is crucial for merchants to stay constantly updated and adopt advanced security tools and technologies to anticipate the practices of cybercriminals. In this way, the security throughout the purchasing process and consumer satisfaction are guaranteed
Next, Bertacchini highlights three key solutions to strengthen security on online ticket sales sites
Behavioral Analysis Through Data
To ensure safety in online ticket purchases, companies in the sector can recognize and prevent fraudulent activities more accurately through real-time behavioral analysis, anticipating evolving threats and ensuring that your platform has a high level of protection against emerging risks, even if they come from newer and still undetected sources. Behavioral data collected from customers helps to validate identities and prevent fraud involving stolen personal information
The Nethone solution, for example, prevents fraud using AI and deep user analysis from thousands of data points for a 360° view of each user. The tool detects fraudulent behaviors with over 130 signals and custom machine learning models. Furthermore, allows customers to create customized strategies to block fraud without affecting the experience of legitimate users
Advanced Identification of Devices and Connections
Fraudsters often use compromised devices, emulated networks and tools that mask your identity to bypass the security systems of the platforms. To combat these practices, it is essential to adopt solutions that thoroughly analyze the device, the connection and user behavior before completing the purchase
Nethone's technology enables precise identification of the user's digital environment, detecting signs of manipulation such as device virtualization, use of headless browsers and suspicious connections. This level of detail allows for the differentiation between legitimate customers and fraudulent attempts, helping companies approve more genuine purchases without compromising security
Vector Identifier
The Vector Identifier accurately identifies the devices involved in schemes such as account takeover and duplicate accounts, even when the browser data is deleted and the incognito mode is activated. This technology provides a stable device ID that handles changes made by criminals, enabling reliable tracking, even when they delete the browser data or use incognito browsing. Thus, the solution detects complex patterns and significantly reduces false positives, ensuring greater accuracy in fraud prevention
Finally, the specialist emphasizes that combating digital threats in the sector requires a constant and collective effort between companies and consumers, that need to be committed to safety. Companies have the responsibility to ensure the protection of user data and the authenticity of transactions through technological innovations, while consumers should also educate themselves about the best security practices.”
