ASimple Account, main platform for corporate expense management in Brazil, announces the biggest strategic and technological evolution since its foundation and promises to take the company to reach a share of 100,000 customers in the coming years. Starting from an investment of R$20 million, a“Simple Account 2.0”it will be the first – of a series of releases – that will happen every six months and mark a new era in the management of company expenses. The projection is that the developments will bring revenue five times greater than the current one for the company
With the aim of bringing even more organization, control and intelligence for companies, the fintech presents 12 new features on its platform, in addition to other improvements in existing products, distributed across the payment solutions sectors, management of expenses and financial services
Clientat the center of decisionsThis evolution had been planned for quite some time, reveals Rodrigo Tognini, CEO and co-founder of Conta Simples, what you realized, during conversations with clients, the frustration points that impact the daily life of the finance team. "I have always been attentive to the various challenges that companies face when carrying out the corporate payment process and managing expenses". And that is why we are always close to our clients in the process of development and updates of features. However, I noticed that the market was still asking for more in terms of expense management and we decided that this was the time to change this scenario and lead an even more innovative and aggressive movement, points
According to the research"Overview of Corporate Expense Management in Brazil", carried out by Conta Simples in partnership with Visa, 80% of companies spend up to 29 hours a week on expense management. Furthermore, 40% of businesses still use spreadsheets and manual processes to manage expenses, compromising efficiency and visibility. Companies that use Conta Simples save up to 9 hours a week, increasing control and efficiency — time that could be invested in growth
"We diagnosed the pain and", after months of development, we brought solutions that address these limitations simply and efficiently. We combine technology and simplicity to multiply the impact of financial teams, making management more agile and productive.”, explain Stenyo Lago, CPO of the company
New features, more efficiencyThe Simple Account 2.0 presents an evolution in the way data is consumed and analyzed by clients, creating, thus, aData Panel, reportsof smart expensesthat uses Artificial Intelligence (AI), machine learningand data modeling to generate personalized insights. In addition to raw data and graphs, it is still possible to adjust the view by date, cost center, categories, user and transaction type. Already thesmart categoriesthey contemplate 400 establishmentstaggedautomatically, also with the help of AI, which eliminates the need for manual categorization and simplifies the reconciliation process
Another novelty is that thecorporate cardscan be registered in Google Wallet and will allow payments in physical establishments through proximity, eliminating the need to carry the physical card. Still this semester, Apple Wallet users will also benefit from this convenience. According to Lake, the demand for a corporate wallet solution had been growing among clients, especially those who need to distribute cards to various units or collaborators. "With this functionality, we offer an efficient solution aligned with customer usage expectations", points
Another highlight is thebatch payment, that automates and simplifies expense management, providing more control, efficiency and transparency for financial teams. With advanced technology and an intuitive interface, the solution reduces bureaucracies, improves the predictability of expenses and allows companies to make strategic decisions more quickly. The fintech still offers easy integration with the mainERP systemsof the market, like Omie, SAP and Oracle. With connectionplug and play, the integration process is completed in just 6 steps, taking about 15 minutes.
"Think Simple"The evolution of the product will be communicated through the largest campaign ever carried out by Conta Simples to date. Idealized by the CCaramelo agency, brings theslogan"Think Simple".
The production, that will be broadcast on free-to-air television, out of homeand other digital channels, it will be starred by Ana Paula Padrão, journalist and entrepreneur who recently stepped down as the host of "MasterChef Brazil", and Leandro Ladeira, reference of Brazilian digital marketing and one of the biggest content creators in the field in the country.
Through two films, the action prompts the audience to reflect on whether they are complicating tasks that should be simple. The protagonist of this story is the corporate credit card from Conta Simples, the true 'hero' for a more organized financial journey, control and monitoring. The proposal is to empower companies with the right tools to simplify daily life and focus on what really matters – the growth, finalizes Tognini
