In a universe where thousands of new businesses emerge every day, encontrar o seu diferencial tornou-se uma questão de sobrevivência no empreendedorismo. More than competing on price, modern entrepreneurs need to create genuine connections with their audience and offer unique experiences. But how to stand out from the competition effectively
According to data from the latest edition of the Global Entrepreneurship Monitor (GEM 2024), the Brazilian scenario showed significant growth. Currently, around 47 million Brazilians are engaged in entrepreneurial activities, formal o informal. In 2024, the entrepreneurship rate reached 33,4%, the highest index recorded in the last four years, reflecting the strengthening of the entrepreneurial culture in the country
For Raphael Lassance, partner and mentor of the Sales Club, the largest sales community in Brazil, the first step is to deeply understand your target audience. Knowing the client goes beyond demographic data. It is necessary to understand your desires, dolores y hábitos de consumo, affirms
Outro ponto fundamental é o posicionamento. Brands that know how to communicate their value proposition with clarity and authenticity tend to build stronger bonds with consumers. The well-crafted branding, aligned with a consistent digital presence, is one of the main tools to differentiate
Furthermore, bet on constant innovation, be the product, no atendimento ou no modelo de negócio também se mostra uma estratégia eficaz. Below, Lassance lists some practical tips to stand out from the competition
- Invest in customer experience: service, after-sales and support are powerful differentiators
- Crie um propósito forte e comunique-o de forma autêntica
- Use technology to your advantage: automation, personalisation and data analysis are accessible and effective tools
- Bet on market niches: often, focusing on a specific segment can be more advantageous than trying to please everyone
Entrepreneurship is a constant challenge, but also an opportunity to build something unique. In a market saturated with options, quem entrega valor real e tem identidade própria, conquer the space that truly matters: the consumer's preference
