costs and value perceived by the customer; the variation in input prices; the competition; and market expectations. In the bakery sector, for example, the fluctuation in the price of flour and other ingredients can directly impact the profit margin, highlights
To assist entrepreneurs in the task of pricing, the expert shares five tips based on her successful journey
1. Analyze your costs in detail. It is essential to consider all the costs involved in production, from raw material to operating expenses. Only with a clear view of these values is it possible to set a price that covers costs and provides profit, starts
2. Study the market and the competitionUnderstanding the positioning of competitors and market trends allows you to adjust your prices competitively, without compromising quality or brand perception, list
3. Consider the customer's perception of valueThe price must reflect the value that the customer sees in the product. "Investing in quality and differentiators justifies higher prices and builds customer loyalty", say
4. Use technology to your advantageFinancial management tools and sales analysis are essential for understanding consumer behavior, anticipate seasonal demands and adjust prices strategically. For example, using detailed reports to monitor the impact of price changes can help ensure decisions are based on concrete data, explain
5. Revise and adjust prices periodicallyThe market is dynamic, and factors such as inflation, costs of inputs and changes in consumer behavior require constant revisions in pricing strategy. Staying updated is crucial for the sustainability of the business, закінчує
Коротко, implementing a well-founded pricing strategy is the core of business success. The main lesson is that pricing should not be based solely on competition or intuition, but rather in a careful analysis of costs, added value and brand positioning. Testing different approaches and maintaining constant monitoring are essential practices for keeping a business profitable and growing, concludes Marcela Fernandes
