AUS Media, media solutions hub, has just announced the hiring of Vinicius Picollo for the position of Chief Strategy Officer (CSO). With 23 years of international experience, the reinforcement comes not only to boost the company's presence in the Latin American territory, but also lead its expansion into the global market
The executive has held various leadership positions in both B2C and B2B,passing through global companies like Signify (formerly Philips Lighting) and Superside, various agencies like iProspect, BETC/Havas, Fbiz, Dentsu, ID/TBWA, as well as consulting for large brands and startups. Vinicius has extensive experience in creative strategy, digital marketing (including offline and performance media), digital transformation, construction and refinement of departments, revenue generation with measurable results, among other areas
Picollo also lived in different countries throughout his journey, what made you fall in love with interculturality and the possibilities of a global perspective. For him, this experience will be extremely useful to help the company establish partnerships in Latin America and prospect clients in various countries
A company with the potential of US Media has the chance to do business not only in Latin America, but all over the world, says the new CSO. "I believe that a large part of the countries still do not see the media opportunities that exist in the region" , besides the similarities we have with other countries "to the south" of the globe in their digital consumption habits, enhanced by the rapid adoption of mobile media. It is this promising connection between markets and cultures that we will work on to build together from now on, complete
