According to Nuvemshop, leading e-commerce platform in Latin America, there was a 30% increase in revenue for small and medium e-commerce businesses that invested in Easter, reaching R$ 3,9 million. Approximately 88 thousand specific products were sold for the date, a growth of 28% compared to 2024
Products registered as "Easter" on the platform grew by 42% in the number of items sold and 45% in revenue, moving more than R$ 1,6 million. As for the chocolates, holiday symbols for many people, they had a 5% drop in the total number of products sold in e-commerce
Easter is the big moment of the year for sweet shops and chocolate shops, however, for retailers from other segments, the holiday can be an extra opportunity to offer different products to the consumer. Currently, we have over 150 thousand customers on the platform, from the most varied segments. On all commemorative dates, we have retailers to offer options to all types of consumers, explain Carolina Lago, Brand and Content Manager at Nuvemshop. We seek to facilitate access to e-commerce for entrepreneurs, but we also directly benefit the consumer by expanding the product offering according to each one's needs at any time of the year, закінчує
The success in selling products from other segments is the case of Parafinesse, e-commerce of candles and aromatic products, who bet on a current trend and created two commemorative candles for the period: one of chocolate with orange and the other of pistachio, with the option to purchase them in an Easter egg-shaped packaging. The novelty pleased the customers and they had, only in March, a 37% increase in revenue; the average ticket, amount spent by consumer on the site, also grew 12%
"At Easter", we are greatly impacted by images and offers of chocolate, however, there are people who do not consume it. Thinking of these people, we wanted to offer a product that evoked the comfort that the sweet is associated with, affirms Beatriz Costacurta, founder of Parafinesse. "It worked: the candles were so successful that we are considering keeping them in our permanent catalog", complement
The data was collected from the Brazilian database of Nuvemshop retailers, during the period from March 14 to April 13 of 2024 and 2025
