According to the first "Map of the Audio Industry in the Portuguese Language", from Dosdoce.with, Brazil is responsible for over 95% of audiobook sales in Portuguese-speaking countries.This number is due, mainly, the diversification of revenue sources in the audio industry through strategic partnerships and new business models, how B2B2C. Within this scope, theSkeelo, reading platform and community, is standing out by registering, only in 2024, 78 million minutes consumed in the format in your app only in 2024
In total, the company's collection exceeds the mark of 5 thousand audio titles, that are distributed in the Skeelo Store, in the Leer+ subscription club and to all who have the benefit offered by more than 120 companies, including Vivo, Of course, UOL, Without Stopping, that provides a suggestion of a digital book or audiobook per month to users, that can be accepted or exchanged for another at no additional cost.Today, the category represents 30% of consumption in the app, that adds up to more than 14,3 million installations and nearly 1 million monthly accesses
"We want to democratize access to and consumption of books as other players have done with formats like music and video", says André Palme, Marketing and Content Director of Skeelo. The audiobook is a format that adapts very well to the mobile and digital routine, being able to deliver the best stories in a way that fits into the users' daily lives, complete
Co-productions with publishersThe study of Dosdoce.it also reveals that the audio industry in the Portuguese language generates around 30 million euros per year, moved mainly from five activities: publishers (59%), studios that produce sound content in Portuguese 26,5%), means of communication (7,5%), companies that offer audio-related services (4%) and platforms that sell content in this format in Brazil (3%), like Skeelo
Although it seems like a small percentage, this last category ends up being one of the biggest promoters of the sector by investing in the production of audiobooks through publishers. Skeelo himself is an example of this, since it co-produces with the biggest names in the country's publishing market to publish audiobooks. Furthermore, all the minibooks in the collection are available in both text and audio.
Among these joint productions, there are highlights such as: "Live like a champion", narrated by Kyra Gracie and published with Ediouro; "Flowers for Algernon", written by Daniel Keyes, narrated by Ciro Sales and published alongside Aleph; and "The Alchemist", produced by Paulo Coelho, narrated by Beth Goulart and published with Sant Jordi
Projections for the marketFor the coming years, the prospects for audiobooks are even more optimistic. This trend is reinforced by the report "Audiobook Global Growth Report", published by the Frankfurt Book Fair, that projects a 10% growth for the sound entertainment industry worldwide by the end of this decade
"We believe that Brazil has the potential to become one of the largest global audiobook markets", Palme claims. "The format is becoming relevant for Brazilians and has the potential to compete for headphones alongside music and podcasts", therefore we want to contribute to democratizing it and expanding its reach, concludes
