AClickBus, largest bus ticket sales app in Brazil, announces the launch of the new customer relationship feature, that unites technology, data intelligence and exclusive advantages. The action, unprecedented in the road sector and carried out in partnership with the CRMBonus platform, retail media tool and data that, through artificial intelligence, already offers all customers who purchase tickets with ClickBus the opportunity to secure deals on their favorite brands, like: Who said Berenice, Herring, Without Stopping, Wine Wines, Sam's Club, Aramis, Corello and Giuliana Flores,further personalizing the online bus ticket purchasing experience
The CRMBonus solution is anchored in the concept of retail media and uses artificial intelligence, cross-referencing customer behavior data and consumption trends to transform the customer journey into an even more complete experience. From the moment the passenger purchases the ticket on ClickBus, the technology crosses data from the traveler's profile and preferences and maps partnerships with relevant brands, suggesting personalized coupons tailored to each consumer's profile. The customer receives these offers directly via WhatsApp, from the moment you check in, and there is the option to unsubscribe at any time, maintaining total control over communications.
"The partnership with CRMBonus allows us to go beyond the purchase of tickets", creating a unique experience that connects our customers to brands that make sense for them. We want the bus journey to be remembered not only for its convenience, but also for the benefits it provides, highlightsMichelle Xavier, Marketing & Growth Director at ClickBus
The initiative, that started operations in September 2024 in 10 locations in Brazil, has already impacted 500 thousand customers and recorded an engagement rate of 65% – a significant number compared to the market average, that revolves around 35% to 40%. The ticket platform announced that the goal is for more than 3.000 routes from ClickBus offer this benefit to the customer.
Through the CRMBonus recommendation engine, that crosses data on preferences and consumption habits, each customer has access to exclusive coupons to use both in physical stores – there are more than 10 thousand connected points of sale – how much in partner e-commerce. This omnichannel approach not only expands the reach of the offers, but also boosts the economy of the final destinations, incentivizing consumption in local businesses and improving the traveler's experience, allowing you to choose where and how you want to redeem your benefits
CRMBonus endorsed the great potential for insertion in the road sector and positive results through this union with the traveltech. Our recommendation engine analyzes each passenger's profile and suggests coupons that really make sense for them. This creates value for all parties: customers gain real benefits, brands reach a highly engaged audience and local tourism is boosted. We noticed that ClickBus's customer base has embraced the concept very well, what brought us a greater sense amidst public offers. With this conversion success, we managed to bring more and new offers for the company's customers, explainEduardo Vieira, CTO of CRMBonus
