The performance on social media is often understood as the main (if not the only) way for a brand to be recognized on the internet. It's not quite like that. Developing a high-performance website and investing in paid traffic are essential measures for a company to reach its audience online
It is what the specialist Fabiano Quirino explains, CEO of Agk.Medical, marketing agency focused on services and businesses in the healthcare sector. In your assessment, at the disposal of a well-designed and maintained website, the company transfers professionalism and credibility from real life to the digital universe, generating Digital Authority
Paid traffic comes to boost the visibility of the site. The strategy is, inclusive, recommended by Sebrae in guidance materials for small and medium enterprises. The most used platforms for publishing ads are Google Ads, Anúncios do YouTube, Facebook Ads, Instagram Ads, LinkedIn Ads and TikTok Ads Manager
Still, it is not just the mere investment in ads, by itself, that will guarantee access and, mainly, stay on the company's website. The site needs to have relevant content, to have easy navigation so that the user can find what they are looking for, be attracted by what the brand offers, underlines Fabiano Quirino. The generation of digital authority is strongly influenced by high-performance websites, and it is through it that the public accesses, systematically, all the data and information.
In this sense, together with the Agk team.Medical, the expert cites five characteristics that make a website efficient and, therefore, are capable of making a good impression on those who are browsing
- To have a harmonic and modern look, with high-quality images
- High speed in page loading
- Easy to navigate, with relevant content and interactive menus
- Be fully responsive, designed to adapt to any type of device resolution (laptop, mobile phone, desktop, without distortions
- Undergo security updates and maintenance and backups, with the inclusion of new elements and content
With characteristics like these, the high-performance site conveys modernity, humanization and credibility. The site must reflect, in the digital environment, the brand values established in the physical environment, adds the specialist
Another fundamental point is to ensure the site's presence in search engines. Besides investing in ads, it is essential that the content is developed taking into account the requirements of SEO (Search Engine Optimization)
"Today, we offer health area specialists our Digital Authority Consulting. We analyzed the current scenario and where he wants to go. With the goals set, we outlined the plan for him to achieve his Digital Authority and reach his goal in the shortest time possible, through online advertising strategies, that lead to your high-performance site, where the patient identifies with the specialist and schedules their first appointment. We also offer business intelligence support with state-of-the-art tools, so that the specialist's team can increasingly convert and retain the new patients that arrive, highlights the professional from Agk.Medical
In the portfolio, there are websites created for professionals and medical clinics from various parts of the country, like Dr. Rodrigo Foronda, Glauce Cardoso Ubeid, Dr. Bruno Müzel, Dr. Luiz Venturini, Draw. Bruna Sanchis, Dr. Christopher Silva, Draw. Daniela Gracioli, Sanches and Fukubara Clinic,among the more than 100 sites created by Agk.Medical
