The Cazoolo, Braskem's circular packaging design lab, announces strategic partnership with iFood, Brazilian technology company reference in online delivery, for the development of reusable packaging. The initiative aimed to reduce waste disposal in delivery and encourage conscious consumption, without neglecting the consumer experience. The project aimed to validate the packaging with a group of restaurants and consumers, for, in the future, reach the pilot planning phase
Fabio Sant'Ana, responsible for Market Development and New Business at Cazoolo, highlights that the project has great potential to positively impact the delivery market. And this is because everything was developed with a user-centered design vision, seeking to deliver excellence in restaurant operations, in the consumption of the food and in the return of the packaging. The development of reusable packaging represents a significant step towards sustainability in practice. We are constantly seeking to promote the circular design of packaging, improve waste management and minimize the impact at all stages of the chain, affirms
The project had as requirements that the packaging be easily recyclable in the post-consumer chain, did not leak during transport and had easy cleaning to enable new usage cycles and high efficiency (both in restaurant operation and in the logistics of sending and returning for reuse). We researched all the requirements for a reusable packaging and the biggest pain points of delivery to create an ideal model. After, we ran the Circular Design Sprint – Cazoolo program focused on accelerating circular projects to create, prototype and refine the project until we have the ideal solution, always in a short period of time. With the project completed, it was the moment to capture the perception of restaurants and consumers, and we had very positive responses, comment Sant'Ana
Test with restaurants and consumers
The representatives of Cazoolo and iFood conducted a survey with restaurant owners and consumers to develop the design of the returnable packaging. Information about the delivery operation and the ideal characteristics for packaging, until its consumption, post-consumption and visual were evaluated by the team for the development of the solution. This was a fundamental process in our journey. We managed to identify the most sensitive points and understand how far the consumer would be willing to change in their standard journey, with disposable packaging, for one with returnable packaging, in favor of a delivery with less waste, completes Saint Anne
The results achieved fully met iFood's expectations. "The concern with the packaging delivered to consumers has always been present in our business". To achieve our sustainability goals, we seek innovative partners and working side by side with Cazoolo represented a step towards more sustainable solutions, affirms Fabiane Staschower, senior sustainability coordinator at iFood
