AClickBus, solutions platform for travelers and road transport companies, registered96% growth in GMV on Black Friday Friday (29), in comparison with the same period last year
Among the most sought-after and purchased routesby bus travelers during Black Friday, the routes between the capitals of São Paulo and Rio de Janeiro stand out, Curitiba to Greater São Paulo; São Paulo to Florianópolis and Belo Horizonte
The brand chose to distribute its Black Friday offers at different times, that started with discounts of 35% from November 6 to 27, e de 28 a 01/12 ofereceu descontos ainda mais agressivos como R$50,00 for new customers, discount coupons valid throughout the month of November and some sections for R$9,90. In the four days of promotion, from Thursday to Sunday, the company had a growth of about 65%
The results of Black Friday reflect the desire of Brazilian consumers to invest in experiences and we have prepared an incredible variety of incentives for customers, that range from long-term coupons, snippets for less than ten reais and prices directly in the app cart. On this date, we noticed that travel and vacations have become even more important on the clients' priority list, and the most sought-after routes were to cities in the South and Southeast of Brazil during the summer. We expect to have even more sales for the peak season, mainly during the holiday season, affirmsMichelle Xavier, Marketing and Growth Director of ClickBus.
