According to the Black Friday 2024 Purchase Intention Survey, developed by Wake in partnership with OpinionBox, 66% of Brazilian consumers intend to buy some product on Black Friday this year. The report, that also addresses issues related to consumer experience, points out that WhatsApp is one of the preferred means of interaction for customers,1%) with companies when it comes to communication and brand advertising
In this aspect, the Cielo-SBVC Ranking study, developed by the Brazilian Society of Retail and Consumption (SBVC), showed that 46% of the largest retailers operating in Brazil use WhatsApp as a sales tool. На той же крок, the 2024 Sales Overview research, developed by RD Station, revealed that 70% of sales professionals state that the network is the most effective channel for contacting the customer
From this scenario, Marcos Schütz, CEO ofVendaComChat, franchise network specialized in WhatsApp automation services, alerting that starting automated actions in the instant messaging app before Black Friday boosts sales and improves customer experience. "Pre-campaigns help", not only to expand the contact base but also to create expectations among consumers. When announcing special offers and discounts that will be available, brands awaken interest and excitement, encouraging customers to plan for their purchases, explain
According to the executive, WhatsApp automation tools offer various features designed to maximize customer service efficiency and, consequently, increase sales. Це тому що, through the resource, it is possible to serve a larger volume of consumers simultaneously, create a sense of urgency about the offers, answer frequently asked questions and solve common problems with chatbot, in addition to managing the flow of messages. These automation capabilities ensure that customer service is not only fast, but also of high quality, even when the volume of interactions is significantly higher, comment Marcos
According to the CEO of VendaComChat, some resources are crucial to stand out during Black Friday, дивіться:
Data AnalysisWhatsApp automation tools enable the collection and analysis of customer data, so that sellers can better understand purchasing patterns and optimize marketing and sales strategies during Black Friday. This type of tool allows you to create and send personalized offers based on the customer's purchase history. During peak demand dates, this can be used to offer exclusive discounts that are more likely to convert sales, based on consumers' previous preferences and buying behavior, clarifies Marcos
Alert programming for flash sales and limited stock
Through automated messages, retailers can notify customers about the launch of future offers, flash promotions and about the stock of the most desired products. According to Schütz, this keeps customers informed and attentive until the start of the promotions, motivating immediate purchases.
Management at peak service times
The system can automate the scheduling of confirmations or reminders, reducing the administrative burden on employees, to avoid delays or confusion. Furthermore, in periods of high traffic, the management of received messages ensures that all are addressed in a timely manner, maintaining the quality and speed of service
Personalization of thank yous and request for feedback
Нарешті, the CEO emphasizes that carrying out an efficient after-sales service is crucial for retaining customers acquired during seasonal retail dates and therefore recommends, send personalized thank you messages after purchase, using the customer's name and specifically mentioning the purchased product. This shows appreciation and recognition for him. Furthermore, send satisfaction surveys immediately after the completion of a service, can provide instant feedback that should be used for quick real-time adjustments, закінчує.
