Eu Entrego expects to have a 30% increase in sales volume on Black Friday 2024 Black Friday, scheduled for November 29, must reach the impressive mark of R$ 7,93 billion in revenue in e-commerce, representing a growth of 10,18% in relation to R$ 7,2 billion registered in 2023. The estimate is from the Brazilian Association of Electronic Commerce (ABComm), which considers the period that extends from the beginning of Black Friday week to Cyber Monday, on December 2.This year, the average ticket for purchases is expected to rise to R$ 738, with an expectation of 10,7 million orders during the event. In comparison to 2023, the average ticket was R$ 705, and the total number of orders was 10,2 million
The expectation is that, during the week of the event, adding traditional purchases, e-commerce reaches the mark of R$ 11,63 billion in revenue, value almost 3 times higher than a traditional week of online sales
In addition to the main categories, like Electronics, Home Appliances and Fashion, the Beauty and Health segment is among those that have grown the most in search volume in recent months. We hope that this year's Black Friday exceeds expectations with greater consumer engagement. This scenario reflects the confidence in the offerings that the event provides, affirms Mauricio Salvador, president of ABComm
To further enhance revenue, ABComm suggests that retailers use paid digital channels, social networks, email marketing and WhatsApp messages, among other strategies for promoting and selling products. Meanwhile, the promotion season also raises alerts about possible frauds. The entity, in collaboration with market specialists, emphasizes that consumers should be wary of extremely low prices and always prioritize trustworthy websites
We are confident that this year's Black Friday will be a success, reflecting the resilience of e-commerce and consumers' willingness to take advantage of the offers, concludes Salvador
Eu Entrego expects a 30% increase in sales volume on Black Friday 2024
Eu Entrego projects a 30% growth in delivery volume during this year's period compared to 2023. The company bets that the clothing and electronics sectors will be the main highlights of the shopping season
The preparation began several months in advance. Technology professionals monitor the platform's data daily and collaborate with the operations department to identify areas for improvement, ensuring that operations are more efficient during peak demand periods
Компанія створила унікальну систему яка використовує алгоритм заснований на Штучному інтелекту (AI) і геолокації, standing out as the only one in the market capable of optimizing routes in real time, taking advantage of constantly updated data analysis. Це дозволяє більш ефективну сценаризацію, розглядаючи динамічні фактори як транзит, climatic conditions and fluctuations in demand. The fact that developing and maintaining the system internally ensures the necessary flexibility to adjust its functionalities to urgent needs, як відбувається протягом сезонних дат
А Я Віддаю, logtech that connects retailers to the largest network of autonomous delivery drivers in Brazil, made 12 million deliveries in the first half of 2024. According to the CEO and co-founder, Vinicius Pessin, the company has more than 1 million delivery drivers across the country
⁇ Наша унікальна система, заснована на Штучному Інтелекту, гарантує оптимізацію в реальному часі маршрутів, what allows us to offer an agile and efficient service, even during peak demand periods, like on Black Friday. We are confident that our efforts will yield exceptional results in this edition, ділить Pessin
