A Bagy, LWSA virtual store platform, a digital solutions ecosystem, announces an integration with Performance Max, Google performance solution. This feature will allow micro and small businesses using Bagy to create and expand their digital marketing campaigns, leveraging Google Ads technology, that automatically optimizes bids and distributes ads across the Google network
The aim of this integration is to empower entrepreneurs to develop more effective campaigns, using artificial intelligence to reach potential customers and boost sales.
We know that small and medium retailers face a significant challenge in generating visibility for their products in a highly competitive digital market. The integration with Google Ads distributes ads across the entire Google services network, from Search to YouTube. This effective reach allows retailers' products to be seen by the largest possible audience across different platforms,"affirms Pedro Fonseca, CMO of Bagy
"Through the partnership with Bagy", we are opening another significant channel for entrepreneurs to have simplified access to the Google Performance Max opportunity ecosystem. In addition to the product side integration, let's invest in training, with courses and webinars to help Bagy users make the most of Google Ads, Caroline Dalmolin, Strategic Partnerships Manager at Google.
The digitization and evolution of consumption habits in e-commerce
With an increasingly complex marketing environment, it is not recommended that SMEs use their budgets, normally reduced, based only on the feeling. With the integration, the retailer defines what is important in their strategy, as a budget, business goals and conversions. The automation of Google's AI, значить, find potential clients based on these parameters, conveying the most suitable ad and with the best bid to maximize campaign performance
"With this integration, we hope to address one of the biggest pain points of our retailers", what it is to achieve good marketing, that yields results, and in a way that is simplified. We are confident that it can have a very relevant impact on revenue for our clients,"concludes Fonseca
