The year 2025 has arrived showing that technology will not wait for companies to adapt. It is necessary to act quickly and always be one step ahead in innovation. In this scenario, automation in customer service transforms the interaction with customers into something more accurate and objective.
This process allows to serve thousands of people simultaneously, reduce response time and improve user experience. Research indicates that chatbots, for example, can resolve up to 80% of inquiries made by consumers without the need for human intervention, згідно дослідження Juniper Research. This feature highlights the strategic role of artificial intelligence in reducing operational costs and increasing the productivity of customer service teams. Furthermore, bots provide uninterrupted support, operating 24 hours a day, seven days a week, what ensures agility and positive experiences for the audience
According toRafael Franco, CEO ofAlphacode, company specialized in the development of financial applications, these results consolidate chatbots as an effective and scalable solution in the current market. Applications that integrate chatbots, virtual assistants and support flow automation are important tools for optimizing consumer relationships, benefiting companies from all sectors, highlights
For him, companies need to adopt technologies that enhance their operations and improve customer service with some urgency. This is because the consumer is increasingly digitally engaged and seeks quick solutions to their problems. "Chatbots and automated applications optimize processes while providing a more satisfying and personalized experience", complete
Automation and data collection
In addition to addressing practical operational issues, automation collects data on consumer behavior that is essential in strategic planning and short-term decision making, середні і довгі строки. This information allows managers to further personalize future interactions.
The well-planned use of chatbots directs customers to the correct department and creates a structured foundation for solving problems more quickly and effectively. However, specialists emphasize that the success of this technology depends on careful implementation, that maintains the balance between technological efficiency and an essential human touch, adds the specialist
Pioneering companies have used these resources to innovate in customer service, reducing costs, increasing consumer satisfaction and boosting their Net Promoter Score (NPS) indicators. The impact is already noticeable in various sectors and the strategic adoption of automated applications promises to redefine customer service standards in Brazil and worldwide
