The union of ApliCap Capitalization with the leader in crowdfunding, Little cow, marks a new era in the culture of online donations in Brazil. With its initiative "Vakinha Premiada" launched in 2022, people have more reasons to participate in social causes with monthly raffles as prize incentives and not just as causes in which people get socially involved. The partnership strengthened the culture of giving to benefit both donors and campaign creators
As a reference point, the Vakinha platform is known for publishing various causes that need funding, such health treatments, education, social assistance for animals and even emergency personal social assistance. With this collaboration, there will be an increased motivation to help, because both donors and campaign creators have the opportunity to win prizes
"Our partnership with ApliCap arises with the creation of Vakinha Premiada", an initiative that not only stimulates solidarity, but also recognizes and rewards those who engage in this journey. In this way, we managed to expand the reach of the campaigns and encourage even more people to contribute to important causes, highlights Luiz Felipe Gheller, CEO of Vakinha
To ensure transparency and security in the draws, ApliCap takes care of everything, from the establishment of the rules to the payment of the prizes. They are in compliance with SUSEP (Superintendence of Private Insurance), what adds even more credibility to the process
"We advise our partners with the best capitalization solutions available", when they approached us for the development of the collaboration, we understand that the Incentive Modality would be the most suitable and would attract the expected results, explain Diego Zugno, Director of ApliCap
For companies looking to win new customers, maintain the already achieved and strengthen the brand through giveaways, The Incentive Modality has been a very effective strategy. This was the modality that, in the case of Vakinha, gave a differential to the platform, increasing user engagement and the social impact of fundraising
