Every retailer knows that precaution against crises on Black Friday is important — after all, the forecast is that 66% of consumers will make purchases and revenue will reach R$ 9,3 billion in Brazilian e-commerce, according to reports from Opinion Box with Wake and Neotrust, respectively. But one factor that needs to raise the alert of entrepreneurs is the impact of potential blackouts, like what happened in São Paulo in the month of October
It was 72 hours without power in the city of São Paulo and the Metropolitan Region, that affected everyone from residents to business operations. In the business context, the scenario opens gaps for companies to be vulnerable to attacks and fraud, percam sales revenue and, overcoat, remain uncommunicative with the clients. If this crisis happened during Black Friday, the potential for harm to businesses would be great
Unfortunately, natural disasters are more frequent, let them be smaller, like blackouts, or more serious, like the floods. It is essential for companies to have contingency strategies to avoid these negative effects, especially, near important commercial dates, reinforces Eduardo Daghum, CEO and founder ofHorus Group, leader in security services and fraud prevention.
He explains that the ideal is to have operational centers located more than 100 km apart from each other, in order to avoid relying solely on one, what can be in a region in crisis.Decentralize the location of our operations, for example, has been one of our strategies to avoid a greater loss. It is not just a recommendation, it is a necessity to ensure the continuity of services even in times of crisis, not leaving partners and clients in the lurch
Thus, companies that do not turn their gaze towards an organization ofmethod of operationin case of crises caused by climate change they may suffer significant financial losses and affect what matters most, what is the positive customer experience. Frauds are common in times of vulnerability and affect websites, e-commerce and various systems, like credit card fraud, account takeover and chargeback (a resource used when the cardholder disputes a transaction directly with the card issuer)
Prevention and investment in skilled teams and technological resources should be a priority in both B2B and B2C businesses. A good anti-fraud strategy in times of crisis lies in the work of a good team of analysts, what, with your human gaze, alongside technology tools, manage to monitor, anticipate and act against attacks, complements the CEO of Horus Group
