A Americanas anunciou nesta terça-feira (2/7) que irá integrar as plataformas das marcas Shoptime e Submarino ao seu marketplace principal, the Americanas.with. The news, initially disclosed by the column of journalist Lauro Jardim, from O Globo, it was confirmed by the company in an official statement
According to Americanas, the decision aims to strengthen its digital presence, focusing efforts on the main brand. The company claims that this change will make the operation "more agile", profitable and efficient, aligning with your transformation plan and strategic focus
In a press release, the company highlighted that the integration "accelerates its transformation plan and focus, offering new possibilities for clients, partners, suppliers, shareholders and investors
The unification of the platforms is scheduled to start on July 15, as informed to the sellers in an internal communication obtained by PEGN. The company emphasizes that this measure aims for the "strengthening" of e-commerce based on the "brand that is part of the growth strategy"
Recent data indicated that the Americanas ecosystem had approximately 150 thousand registered sellers, of which 50 thousand were considered active. The integration of the platforms represents a significant change in the digital operating structure of Americanas, consolidating your brands under a single marketplace
This movement occurs at a crucial moment for Americanas, that seeks to restructure its operations and regain market confidence after recent financial and corporate challenges
