Scheduled for November 29, Black Friday 2024 promises a big movement in commerce, with 66% of Brazilians planning to shop, according to aresearchfrom Wake in partnership with Opinion Box. The numbers still show that e-commerce is the preferred channel of 58,2% of consumers, followed by marketplaces (47,8%) and applications (44,3%). Furthermore, according to data collected by Confi.Neotrust, the expectation is that this year's revenue will reach R$ 9,3 billion, an increase of 9,1% compared to last year.
These data signal a significant opportunity for retailers, but, especially for those who are still adapting to online shopping, the preparation time to meet this growing demand is already short. Leonardo Moreira Gomes, CEO ofPaytime, startup specialized in digital payments, explain that the ideal is for entrepreneurs to start preparing about six months in advance. This ensures that transactions are swift, safe and reliable during the sales peak, affirms.
However, the CEO highlights that, even for those who couldn't plan ahead, there are quick and efficient solutions. There are platforms and systems that can set up an online store in less than 24 hours, allowing quick adjustments and a functional operation in time for Black Friday, complete
The biggest challenge for those entering last-minute online commerce is ensuring that the sales platform can handle the high volume of traffic without failures, besides organizing the stock and deliveries. The overload on payment systems and the increased risk of fraud are also concerns that cannot be ignored
To deal with the increase in traffic and transactions, it is crucial to have integrated payment methods, that offer high conversion rates and security in operations, explain Leonardo. The CEO emphasizes that a seamless payment experience, without unnecessary redirects, reduces cart abandonment rates and provides a more reliable shopping journey for the customer
At the same time, security measures, such robust anti-fraud systems and quick authentications, become essential to keep the online operation stable. Although these integrations and technical adjustments may seem complex, modern API solutions enable agile implementation, making it feasible to adapt e-commerce to the demands of a Black Friday even with tight deadlines, detail. Another tip is to use already tested solutions ready for integration, what enables the organization of online payment flows, ensuring a robust and secure operation.
