A Réplica Adtech, part of the Landscape ecosystem, lanches no mercado com uma proposta inovadora acelerar e automatizar a produção de campanhas digitais através da união de tecnologia e inteligência artificial. The company, founded by Fernanda Geraldini, a professional with extensive experience in the Production field, promises to reduce by up to 80% the time required for the deployment of parts from a single campaign
The process of adapting advertising materials for different sizes, formats and information, que serão veiculadas em diversas praças e plataformas, it is a common challenge for advertisers. This task takes up a lot of time and ends up taking away the creative team's availability to dedicate themselves to creation. It is in this context that Replica presents itself as an efficient solution
Toda a jornada acontece dentro do site da Replica, starting with the budget that the client prepares and approves, until the download of the parts for publication. From a key visual, the campaign is unfolded by a software that combines various artificial intelligence APIs and integrations focused on best practices and the necessary finish for the digital universe, qualquer que seja o canal, the media or the quantity of pieces, Explain Fernanda Geraldini
Still in the platform testing period, Replica managed to unfold a campaign with 200 pieces in just a few hours, demonstrating the tool's potential to streamline processes that would normally take days or even weeks to complete
Gustavo Gripe, CEO da Landscape, highlighting the importance of technology in the current scenario: “Media plans are becoming increasingly diversified. Probably, we will soon reach 1:1 customization. Levar a tecnologia para o centro da mesa desde agora prepara a Replica para o novo contexto de escala na produção de peças
The arrival of Adtech Replica to the market signals a new era in advertising campaign production, where artificial intelligence and technology come together to optimise processes, allowing creative teams to focus on what really matters: creativity and strategy to impact the target audience
