AAppreachthe leading expert in advertising for apps in Brazil, announces a growth projection of 60% for 2025, driven by the transition from adtech to a specialized agency in advertising for apps. The company positions itself in the global market for media solutions in applications with a complete range of services, including metrics analysis, acquisition strategies, otimização e acompanhamento 24/7
Present in key sectors such as retail, fintechs, delivery and food service, the company already has a portfolio of relevant clients, like Ifood, Nature, Pan bank, paramount, PETZ, Of course, C6 Bank, Burger King and Netshoes
By 2025, the brand will bring new solutions to help brands acquire new users for their apps. One of the main initiatives is the Reach Lab, that offers analyses and detailed reports even for apps that do not yet use advanced performance measurement solutions. With that, Appreach provides companies with the necessary tools to boost their applications, since the beginning, and achieve tangible results
In 2024, the digital advertising market for apps showed signs of recovery, after the second semester. In this scenario, the company chose to focus on strategic adjustments and strengthening its position in the market, instead of seeking rapid growth.
"The year 2024 was marked by our consolidation", where we prioritize solidity and innovation, developing customized solutions that more effectively meet the specific needs of each client, we stand out for our ability to offer strategies based on deep data, allowing precise optimizations and tailored results for the success of each application, evaluate Felippe Moura, country manager of Appreach
The new digital horizon for targeted advertising
A connected TV, known as CTV (Internet content broadcasting on screen),is in full rise, pointed out as one of the most promising segments for advertisers seeking highly targeted strategies. With the increase in streaming consumption and the migration of the audience from traditional media to digital platforms, CTV offers unique engagement opportunities.
The Appreach, always attentive to market trends, is already positioning itself to meet this growing demand, in addition to the formats that are already in operation. Through solutions that connect the application and CTV ecosystem, the agency will allow brands to deliver impactful messages, integrated into consumer behavior across multiple screens. CTV is the next big wave of digital advertising, and we are ready to help our clients navigate this new landscape, maintaining focus on performance and measurable results, highlights Felippe
With the growth projection and the new areas of operation, Appreach enters 2025 focused on consolidating its presence as a reference agency for applications and exploring market opportunities in the media sector. The goal is to follow the changes in the digital market, offering integrated solutions that meet the demands of clients from different sectors and levels of technological maturity. Thus, the company seeks to balance innovation and concrete results, reinforcing its role as a long-term strategic partner for its clients
