The AD Lifestyle, traditional carioca brand founded in 1984, found in Generative Artificial Intelligence a strategic differential to enhance customer experience and optimize results. The brand has formed a partnership with ShopNext.AI, startup specialized in innovation for e-commerce, and implemented a set of AI-based solutions to make its interactions smarter and more personalized, optimizing your online sales results.
In just six months after the implementation, the retailer's numbers already show a significant impact: a 12% increase in sales, 25% increase in average ticket and a 70% reduction in the volume of support channel interactions. Furthermore, 98% of customer inquiries are now resolved directly by AI, without the need for human intervention.
With advanced natural language processing technology and context analysis, the Wizard system, created by ShopNext.AI, now allows consumers to make more intuitive searches on the AD Lifestyle website, receive precise recommendations and get instant answers about products, orders and exchange policies. Already in the Genius solution, AI behaves like a virtual assistant, simulating the experience of a physical store salesperson, interacting in real time and assisting customers in the purchasing journey. The solution was integrated not only into the AD Lifestyle website, but also to the brand's WhatsApp, through Genius via WhatsApp, where it is used to recover abandoned carts and trigger targeted promotional campaigns.
According to Pedro Duarte, CEO of ShopNext.AI, the use of Generative Artificial Intelligence in digital retail is just at the beginning, but already shows its transformative potential. The online consumer is becoming increasingly demanding, looking for quick experiences, fluid and personalized. Our technology allows brands like AD Lifestyle to provide faster and more efficient service, reducing friction in the purchasing process and increasing conversion, пояснює виконавчий.
According to Carlos Filipe Gomes, CEO of AD Lifestyle, innovation brought not only operational gains, but also strengthened the bond with customers. We managed to provide a much more intuitive and personalized experience. AI helps us better understand consumer preferences and offer exactly what they are looking for, in a simple and effective way, affirms the executive.
